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Games on YouTube: user-generated videos almost as popular as official material

Tuesday, 2nd July 2013 05:48 GMT By Brenna Hillier

Google has published an interesting paper detailing the importance of gaming content on YouTube. There’s a lot of information to absorb, but as GameInformer pointed out, one of the key takeaways is that user-generated content like Let’s Play videos, machinima, tutorials and so on represent about 47% of all traffic associated with a particular content. Meanwhile, pre-launch materials released by publishers and press represent 50%. I don’t know if this proves Nintendo is a genius or completely batty.

Thanks, CyberMarco.

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2 Comments

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  1. mistermogul

    It seems Nintendo may have eased their stance on YT ads:

    http://www.nintendolife.com/news/2013/06/nintendo_may_have_eased_off_on_its_claims_to_lets_play_ad_revenues

    #1 1 year ago
  2. DrDamn

    This is why both X1 and PS4 support video capture. It may not be a feature everyone wants to use but it will be very popular.

    #2 1 year ago