Google Play apps have seen a 700% increase of internal purchases year-on-year, suggesting free-to-play is very much a hot ticket on the marketplace.
Covering Google’s ‘I/O’ conference last week, Inside Mobile Apps reported that the store’s product manager for commerce and monetization Ibrahim Elbouchikhi confirmed the 700% year-on-year increase of in-app purchases.
Google Play games business development head Bob Meese added, “We’re not saying you need to push everything free-to-play, however also recognize the dominant trend toward free-to-play,” suggesting to developers in the room that going free may be the best strategy at this time.
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