PS4 pricing to appeal to gamers “in the broadest sense”

Tuesday, 16th April 2013 06:56 GMT By Brenna Hillier

Sony Worldwide Studios’ vice president Michael Denny has made a cryptic comment about the PlayStation 4′s likely pricing which suggests you won’t need a second job to pick up the newest big black box when it launches during the 2013 holiday season.

Speaking with Edge, Denny said Sony has learned from its mistakes with the PlayStation 3, which launched at $599, an astounding figure.

“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” the executive said.

“We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there.”

When pressed, Denny wouldn’t go into specifics, saying there’s plenty of time to reveal pricing further down the track.

“The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well,” he added.

“I think to some extent I can ask you to draw your own conclusions.”

Well, the more people can afford the damn thing, the broader the install base will be. The PlayStation 4 uses a PC-like architecture which ought to be cheaper to manufacture than the bespoke components of the PlayStation 3. It’s said to be much easier to develop for, too, so we ought to see more launch titles to give it a boost.



  1. redwood

    ps4 launching at $199!!!! conformed.. you heard it hear first

    #1 2 years ago
  2. Phoenixblight


    Keep dreaming. 300 will be the cheapest with the price offset by a year or two of subscription.

    #2 2 years ago
  3. redwood

    no kidding!! *sobs*

    #3 2 years ago
  4. redwood

    #4 2 years ago
  5. HaMmOdY

    $199 !!! Yeah sure they’ll print PS4 on a playstation 3 and sell it to you for that price!

    #5 2 years ago
  6. Christopher Jack

    $399 USD is my guess with a decent sized HDD.

    #6 2 years ago
  7. The_Red

    If either system launches for “$199 + subscription”, the others will be FORCED to follow (Though not sure if Nintendo can justify that unless going for $99+Subs ).

    #7 2 years ago
  8. Phoenixblight


    I can see both Manufacturers doing this. Games will eventually become a service and that is a step towards that.

    #8 2 years ago
  9. Christopher Jack

    @7, God I hope they don’t do that. I hate subscriptions, hence my dislike of MMOs & XBL. If they do deal in subscriptions I truly hope that doesn’t become like mobile phones where it becomes the only affordable way to get a decent device upfront.

    #9 2 years ago
  10. Phoenixblight


    They probably will have a full price with no sub. BTW my mobile service got rid of contracts so the only way I can upgrade a phone is to pay full price.

    #10 2 years ago
  11. Digital Bamboo

    @6 Yup, $400 PS4 seems likely.

    MS will offer a significantly cheaper subscription-based system, and Nintendo will be forced to slash the price of the U (w/possible double pack-ins).

    Should be a very interesting holiday this year.

    #11 2 years ago
  12. redwood

    xbox will probably have both options.. cause a subs-only model might hinder sales in areas like the UAE and India which a are a large emerging market…so both of the might have multiple models.. meaning a sub based model and a non-sub based model to make sure everyone can get their paws on it

    #12 2 years ago
  13. junguler

    i guess with a pc-like spec we can expect normal pc stuff like fps uncapped, hud scalling, fov option and … ???

    well, probably not :|

    saw the killzone 4 gameplay and i wanted to vomit because of the stupid fov

    never realy played any first person shooter in my ps3 either

    #13 2 years ago
  14. SplatteredHouse

    @7: Nintendo has no leverage it can bring on console price. They do not have the margin, at least according to Pachter.
    @8: I can see that as an Ebox ploy.

    #14 2 years ago
  15. MadFlavour

    Set to appeal to people in the broadest sense.

    Free. Otherwise he is a fucking liar.

    #15 2 years ago
  16. ps3fanboy

    nintendo is done when ps4 arrive… and ms always onbox with its forced online gaming subs are shoot to…

    sony will win this gen easy at $199, sub free online gaming with online or offline gameplay and no blocking of used games… after all sony have created a console absolutely focused on gamers.

    #16 2 years ago
  17. Stardog

    I’m hoping £299 in the UK. That translates to $459, but I’m guessing it’ll be $350-399.

    #17 2 years ago
  18. Joe_Gamer

    So much bullshit in these comments, The Wii U is not “done for” it’s just not FOR US, it’s for our kids, my daughter is getting a Wii U, not a ps4, not a nextbox, a Wii-frickkin-U!

    The consoles are racing to the bottom of the price barrel because they have little else to offer. Smart TV’s, Apple TV, a hundred different dirt cheap android set top boxes, HTPC’s, Steambox, all offer EVERYTHING the new consoles do except to various levels “traditional gaming” so their mass market appeal(everyone who is not a gamer) is severely limited. given the specs I’d estimate $299-399 PS4 and $199-349:Nextbox(with the cheapest tier sacrificing functionality). There will probably be some subsidizing, but that’s a pretty niche corner of the market anyway, it will be an option but it will not replace the standard, “sell at a modest loss and hope to make up for it with game licensing”

    #18 2 years ago

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