Nintendo boss: “It’s crazy” how few indies are aware of 3DS, Wii U eShop

Tuesday, 26th March 2013 01:21 GMT By Brenna Hillier

Nintendo business development manager and indie liaison Dan Adelman seems a little frustrated with how few independent develoeprs know how to get their games on the Wii U and 3DS eShop.

“It’s crazy that there are so many developers who don’t realize this, but yes, it is not only possible for an indie to get a game onto the eShop service, we’ve tried to make it as frictionless as possible,” Adelman told Gamasutra in a feature interview about the approvals process.

“Developers have always been able to make their content available on our systems since the WiiWare days, without the need for an intermediary publisher between the developer and Nintendo. Nor do they need to mount a big PR campaign just to be allowed onto the service. Our philosophy is that if you believe enough in your game to build it, we want to do what we can to support you.”

The executive said all an indie needs to get on board is to have registered as a Nintendo developer; even the famous “no home offices” requirement has been given the heave-ho.

“I’m glad that I can officially confirm that the office requirement is a thing of the past,” Adelman said.

Adelman said developers now receive revenues right from the first unit sold, and don’t need an international postal address to publish in other territories, and are in complete control of pricing.

“I like to think we’ve built up a relationship of trust with a lot of the developers on our system, so they know they can say whatever’s on their mind,” he added.

“And not just when they have an issue that needs to be resolved, either. We try to take a proactive stance with developers and solicit feedback from time to time. How can our development tools be better? What kind of functionality do you want to see in the eShop? How can we improve our processes to make life easier? I kind of see a big part of my role as representing the indie community inside Nintendo to make sure that we can make our systems as friendly as possible.”

Thanks, GameInformer.



  1. ojinnvoltz

    It’s crazy that Nintendo doesn’t realize this, but yes, it’s possible for an indie to get a game onto PC and mobile phone more frictionlessly than the eShop service.

    #1 2 years ago
  2. Francis O

    Nintendo never said that they don’t realize that. They were talking about their own services. Obviously those are open sourced, it’s going to be a lot easier.

    #2 2 years ago
  3. Dragon246

    Marks for trying though, at least they are better than MS in this regard. I think problem is their hardware is too specific for indies. After all, very few indie games are designed with dual screens in mind, and its the main draw of both wiiu and 3ds.

    #3 2 years ago
  4. Clupula

    Oh no, Nintendo is slightly besmirched in a comment, so Francis to the rescue! No doubt wearing his tanooki suit.

    #4 2 years ago
  5. Chockster

    Frictionless? Not giving you any money from sales until you’ve sold 5000 units is frictionless? That limit’s been removed now, but it’s no wonder Indies didn’t want to publish when they could sell 4,999 units and not see anything at all.

    #5 2 years ago
  6. mistermogul

    Actually now that Unity is supported, the process has become much more frictionless on Nintendo platforms.

    #6 2 years ago
  7. DrDamn

    I do hope it improves. WiiU is ripe for some decent and well targeted indie games. People who come to the platform because of what it is and design a game around the features rather than port an existing game.

    #7 2 years ago
  8. Fin

    Didn’t the Retro City Rampage guy say Nintendo were a pain to work with? Maybe that’s the reason there’s not more indie stuff on 3DS/Wii U.

    It was about the revenue threshold that has to be hit for the dev to make money – I remember reading somewhere else that it’s higher than the other platforms. You burn a dev community on one console, they’re not gonna come flocking to the next one.

    #8 2 years ago
  9. OmegaSlayer

    Nintendo must shut up and retire its stuff from the market.
    Nintendo keeps blaming others and doesn’t take responsibility for lack of marketing/relations with devs/and whatever.

    #9 2 years ago
  10. dreamcastnews

    @9 retire it’s stuff from the market?

    Say what?

    #10 2 years ago
  11. The_Red

    Maybe more than a few “indie devs” ARE aware of eShop. They just don’t WANT to use eShop.

    It’s not just Nintendo. All 3 platform holders are horrible when it comes to indies (Though Sony seems to be trying a bit more).

    #11 2 years ago

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