Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems we’ve seen the last of our erstwhile vice president of everything. New agency BBH will probably have quite a lot of work on its hands in the near future.
Brace yourselves: the Steam Summer Sale has started.
GTA modding tool OpenIV is back online after discussions between Rockstar and parent company Take-Two
OpenIV is back online alongside an updated version, thanks to Rockstar Games having a chat with Take-Two.
Final Fantasy 15 players can look forward to some announcements pertaining to the game in August, says Square.
Actor Jerry Lambert, aka Sony’s Kevin Butler, has settled the lawsuit with his former employer out of court.
Sony and Bridgestone are still locking judicial horns over the appearance of Kevin Butler actor Jerry Lambert in one of the tyre manufacturer’s adverts. Bridgestone has claimed that Lambert was not playing Butler in the ad.