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THQ humble bundle sees company stock rise by almost 40%

Monday, 3rd December 2012 09:14 GMT By Dave Cook

THQ stock woes painted a grim picture last month, with crashing share prices, the departure of its CFO and other equally as problematic issues. However, since launching its generous humble bundle package, the company’s stick has spiked, and suggests that disaster has – for the time being – been averted.

The bundle – which raised $2 million in its first 16 hours on sale – included Darksiders, Company of Heroes, Company of Heroes: Opposing Fronts, Company of Heroes: Tales of Valor, Metro 2033, Red Faction: Armageddon and Saints Row: The Third if you paid over the average price.

GI.biz reports that THQ’s shares sat at $1.07 on November 28th, and shot to $1.60 when the bundle released on the 29th – an increase of 37.96%.

By close of play Friday, shares were back down to $1.45 although it’s a marked improvement for the flagging publisher. The bundle has amassed $3 million with 576117 copies sold, and has even seen contributions from THQ execs Brian Farrell and Jason Rubin.

The move underlines the attraction to Humble Bundle deals and the ‘pay what you like’ approach to selling games digitally. This approach could help THQ find a new plan of attack to turn its fortunes around.

What’s your take on THQs situation? Would steps to embrace the PC, indie or bundle market help? Let us know below.

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15 Comments

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  1. CyberMarco

    Nice, good for them!

    #1 2 years ago
  2. Hirmetrium

    They bloody well deserve it. That pack gave away pretty much every solid game they have released for the last few years, excluding Dawn of Wars and Red Faction: Guerrilla.

    #2 2 years ago
  3. Astral Frost

    I think that this was a good way to buy time. I hope that other publishers in need of a boost will do the same. The money they have made thus far isn’t as big a deal as the increase in stock price, I take it.

    At this point it’s about getting through until Saints Row 4 releases. That will be a major buoy.

    #3 2 years ago
  4. The_Red

    @3
    I think they had a really good chance with South Park game that they blew. Seriously, the game got an insane amount attention during E3 and then POOF! Nothing. Seriously, what don’t these publishers get it? You have to keep the hype alive.

    #4 2 years ago
  5. Dragon246

    I hope THQ survives, but I cant see them doing that with merging with someone or getting a super-hit soon.

    #5 2 years ago
  6. Christopher Jack

    Impressive stunt. I hope they stick around. Can’t wait for Dark Millennium, just hope it doesn’t get canned. The Stick of Truth is also intriguing but I remain, as always, cautiously optimistic when an existing franchise is converted into another form of media, it rarely lives up to the original because of the change in direction & the different people handling it- often times those people don’t even really want to handle it & that’s when you end up with games like Back to the Multiverse.

    #6 2 years ago
  7. absolutezero

    Lets all just hold hands and wish THQ the best and keep the baying hounds of DSB at the door.

    #7 2 years ago
  8. leftblank

    Wow buck fifty, eh? Let’s take a look a few years back: THQ stock peaked in April 2007, at $360. They are still screwed, only a tiny little fraction less screwed than a few days earlier.

    #8 2 years ago
  9. ManuOtaku

    You know i think this is good news, but eventually it will come down to the fact how good sales their games get, and if darksiders 2 is any indication, i think they are in big trouble, they are not that many games better done than darksiders 2, and still that didnt make even, man is up to gamers to support well done games, if not well we will have one less publisher.

    #9 2 years ago
  10. Uncontested

    Lets not forget the complete blunder and squandering of the massive and exclusive UFC gaming license they had landed… Pretty sad.

    #10 2 years ago
  11. xXNapsterManXx

    I brought it metro 2033 is so good.
    I think one of the main reasons this was put together was to try and lure people into these franchises all the games in the bundle have a sequel coming out except red faction which you never know may have a sequel announced soon.
    I’m definitely going to get metro 2033 last light now just wish the game was free roam.

    #11 2 years ago
  12. DSB

    Yeah, a 40% spike would be great if their stock was actually worth something. Sadly it isn’t.

    It could well be a result of the supercomputers picking up the chatter surrounding the bundle on the web. It really is scary how that happens.

    http://www.theatlantic.com/technology/archive/2011/03/does-anne-hathaway-news-drive-berkshire-hathaways-stock/72661/

    #12 2 years ago
  13. TheDarkWeapon

    I got 3 copies of the bundle for my friends. Thank you THQ, those games are great!

    #13 2 years ago
  14. maxroy

    @4 something that is becoming more aparent in the industry nowadays is that publishers are shortening their PR cycles. No longer are we going to see a teaser for a game years before release as it doesn’t pay off as much as a showing off the product a month before because people hate waiting (Bioshock Infinite had this problem earlier this year).

    For example Nintendo has done this very well using Nintendo Direct they can announce a game 3-5 months before release and by the time it’s out they are pushing another 3 titles.
    But on the other hand they tried using this strategy with the WiiU launch and left consumers in confusion.

    But the strategy works great for software and South Park is a strong enough IP so like GTA they don’t need to flaunt their stuff so far in advance and due to it being a RPG they probably don’t want to spoil anything (they don’t even have video of the E3 Demo up anywhere.)

    #14 2 years ago
  15. Rambling Johnny

    40% increase I wonder if the SEC is going to nail some peoples who had prior knowledge the bundle was coming.

    #15 2 years ago