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PlayStation Mobile is Sony going beyond “the traditional narrow world” of consoles, says Gara

Friday, 5 October 2012 17:18 GMT By Stephany Nunneley

PlayStation Mobile is Sony’s way of branching out from “the traditional narrow world” of consoles, UK boss Fergal Gara has said.

Speaking with Eurogamer, Gara it’s part of Sony’s plan to “serve consumers well by being where they want to be.”

“Gaming habits are evolving at a hell of a pace, faster than ever before,” he said. “Almost every device is a gaming device in some shape or form. People are choosing to game left right and center.

“We want the PlayStation brand to be where consumers are. So we’re going to have to evolve our business models. We’re going to have to reach out beyond the traditional narrow world of, we do consoles underneath tellies full stop. We’re taking our brand out, whether it be through PlayStation Mobile or through cloud techniques or acquisitions. That’s the goal.”

Gara said branching out will keep Sony from relying just on consoles and handhelds in order to sustain the PlayStation brand.

“Do we want to be relevant in the future to the world of gaming? Absolutely,” he said. “Of course we do. Do we have a great strength in handheld and home consoles? Yes we do. But will that be enough on its own? Well no, not necessarily. So we’d like to be as relevant as we possibly can be. PlayStation is a great gaming brand, but it can’t become irrelevant by only doing things one way when consumers do things many ways.

“PSone Classics can come into that world. It becomes all the more relevant to people and the way they are gaming today, getting into all those other devices. The minis program keeps going. They’re not included in PS Mobile yet. Could they be and what content would be loaded in? That will continue to evolve over time.”

PlayStation Mobile launched this week.

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17 Comments

  1. monkeygourmet

    People still aren’t clear on the cross branded Playstation Products.

    They have done little to advertise the tablet or phone features, then new models come out within 6 months and render them out of date.

    Sony need to get there shit together regarding the Playstation brand. They seem to enjoy throwing money at awful ideas which they don’t even bother to follow up.

    I’d having no confidence in buying any Playstation branded device.

    #1 3 years ago
  2. OlderGamer

    “We want the PlayStation brand to be where consumers are. So we’re going to have to evolve our business models. We’re going to have to reach out beyond the traditional narrow world of, we do consoles underneath tellies full stop. We’re taking our brand out, whether it be through PlayStation Mobile or through cloud techniques or acquisitions. That’s the goal.”

    Then perhaps Vita should have been different. I agree with MonkeyG, Sony seems a day late and dollar short. A good half a step behind.

    #2 3 years ago
  3. monkeygourmet

    I feel the tech side of things pushes the marketing side of things too quickly.

    Devices never get established or advertised and never reach there full potential.

    This is where apple gets it right. There’s no confusion, things just work and purchases are easily transferable.

    Some of the Sony tablets could be great with proper direction. Unfortunatly they mention them, then toss them on the pile and move on to the next device that’s popular.

    This is going to cost the brand dearly next gen when MS and Apple are fighting for control of your home media.

    #3 3 years ago
  4. Gadzooks!

    Playstation decoupling from hardware could be the best thing to happen to them since the PS2.

    All the problems Sony have had this gen are to do with their awful hardware. Their software and services have saved them from collapse, but that’s happened despite the PS3 not because of it.

    I’d love them to abandon hardware altogether and focus purely on Software. I think they could really get their mojo back without that restriction.

    #4 3 years ago
  5. ManuOtaku

    #4 Gadzooks if SEGA is an example to go by, i dont think nothing good will come out of it, and neither will bring their mojo back, and if Sony or Nintendo go software only, that will mean the dead for any of them in the long term, i dont wish this situation for any of them, i dont put microsoft because i think they are the less likely to go that route and they are not that strong in the development of first party software, like they once were, but i neither want that for them neihter.
    p.s and just to say it iam hoping for SEGA coming back to the hardware business too.

    #5 3 years ago
  6. Gadzooks!

    #5

    A new SEGA console could shake things up. I doubt they will though, sadly. Once bitten and all that.

    #6 3 years ago
  7. monkeygourmet

    @5,6

    Maybe a relaunch a bit like the Neo geo portable.

    I for one know a lot of people that would buy a nice looking Sega console that specifically ran Naomi board arcade games.

    It could contain an arcade stick and a zapper.

    All HD remastered versions of there arcade games running in 1080p at 60fps would be great:

    Jambo! Safari
    House of the Dead 4
    Club Kart
    Wild Riders
    18 Wheeler
    Plus loads more! :)

    #7 3 years ago
  8. Dragon246

    Tsk Tsk
    All that sony doom and gloom again.
    I was waiting for the first commentators, and the list was very familiar and expected.
    For your kind info, ps3 had sold 65m+ ltd. And thats their poorest performance with a home console. Both ms and ninty had 20m sales with xbox and gc. Did they leave the market, NO.
    Ps brand will remain as long as sony does, even after that I dont think ps brand will die.
    @Manu
    Not expecting much from sega. They even delayed the release of Anarchy Reigns when its completely localised.

    #8 3 years ago
  9. Da Man

    Even kids these days are sad hypocrites.

    Xbox sold 23 million in 4 years.

    Playstation is dying and you know it.

    #9 3 years ago
  10. Christopher Jack

    Sony isn’t going anywhere whether you like it or not. There will definitely be a PS4 & PSN will remain free (where are these fools getting the idea that MP will cost extra???). A sequel to the Vita is looking unlikely at this point- shame because it’s a nice piece of kit but just needs to be more accessible (price drop, more games- particularly exclusives[quality ones unlike Black Ops Declassified, I reckon Modern Combat 3, the Android/iOS game looks better]).

    #10 3 years ago
  11. Da Man

    Yes it is going, very far away. All it needs to do that is Pos4 to flop the same way Posv did.

    Gaming scene will be a lot better without unnecessary hardware companies. After the colossal failure of teh Cell they are just selling another smartphone with two analog sticks and are going to become a second Xbox now.

    Oh well, people do need something to devote their inane passion to :(

    #11 3 years ago
  12. Christopher Jack

    So why do people prefer MS to last in the console scene over Sony? Both are evil corporations with similar approaches but at least Sony doesn’t charge to play online.

    #12 3 years ago
  13. speedxl01

    @12 Because MS spend a lot of money on marketing, so it doesn’t matter if you get fckup, marketing says its cool, hehehe.

    #13 3 years ago
  14. Dragon246

    @9
    “Xbox sold 23 million in 4 years”
    And ps3 sold 40 million in 4 years…
    Even Da Men here are stupid retards.
    You are the biggest troll on this site, admit it.

    #14 3 years ago
  15. Da Man

    You said they sold 20 million, implying lifetime figures, I’m no troll. Xbox was on the market for a very limited time.

    Silly kid.

    As for preferring MS over Sony, because the latter ‘re following in MS footsteps, not the other way around.

    #15 3 years ago
  16. Christopher Jack

    @15, That’s the silliest excuse ever made. Because Sony embraced online after MS. You should hate MS too cuz Sega considered it first for console gaming.

    #16 3 years ago
  17. Da Man

    No, that’s the silliest reading comprehension ever made..

    MS ‘ve redefined what Sega did. Sony? Sony made an inferior Live clone. But hey, it’s free.

    #17 3 years ago

Comments are now closed on this article.

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    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]