Free-to-play model will influence all future Ubisoft games, says CFO

Thursday, 27th September 2012 21:02 GMT By Stephany Nunneley

The free-to-play model will influence future game created by Ubisoft, the firm’s CFO Alain Martinez said during an investor’s call today.

According to Venture Beat, which was listening to the call, the free-to-play is a “flexible business model” in which players potentially spend more than through more traditional methods.

Free-to-play will also help Ubisoft expand to a wider audience, claimed the firm’s worldwide director of online Stéphanie Perotti, which used The Settlers Online as an example.

“The Settlers Online is set to make more money in four years than the Settlers brand did on PC over nine years,” Perotti said.

When it comes to free-to-play on next-gen consoles, Alain Martinez said: “There will be free-to-play on consoles, but in the future, with games like Sleeping Dogs, we could see more opportunity for $60 games to learn from the free-to-play model.

“The next generation will offer more and more item-based content,” said Martinez. “This will benefit our games’ profitability.”

This means $60 games with micro-transactions could become available in the future from Ubisoft.

During fiscal 2013, Ubisoft expects to earn between €50 and €60 million from its free-to-play and casual titles, which is up from €20 million in 2012.

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  1. Cobra951

    God, how I hate this company.

    #1 2 years ago
  2. OlderGamer

    Hard to argue with the research. Hate the game, as they say, not the player. As the market evolves, companies will either change with it or find themselves wishing they had after the fact.

    To me however is that free2play is not 60usd games laden with microtransactions. In a sense that is what we have now. 60usd upfront and 50usd in DLC after you buy the game. That is the way MS thinks, not the way real f2p is structured.

    F2P is about removing the price barrier keeping players out of your game. And instead of paying all upfront, you pay to unlock features of the game as you see the need/desire to use them.

    One thing I was thinking about is that on PC F2P can be hurt because of the sheer amount of titles competing for the gamers attention. Yet on a console, I am betting the sheer numbers of titles is likly to be lower. And that could help steer the gamers into a smaller pool of games, upping the chances that they stick with one(and spend money) rather then constantly move from one new game to another.

    I think the platform holders will likly try to control the number of F2P games on their systems. Otherwise, again like the PC, players maybe willing to bounce from one game to the next(paying little or nothing) instead of buying full priced products. So I think it will be a balancing act. Will be interesting to see what happens.

    #2 2 years ago

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