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Wii U price: ‘We think $299 is really strong value’ – Fils-Aime

Friday, 14 September 2012 09:50 GMT By Dave Cook

Wii U release dates and pricing were blown wide open by Nintendo yesterday, and Nintendo of America CEO Reggie Fils-Aime has spilled the beans on why he feels Nintendo’s price is right.

In an interview with GI.biz, Fils-Aime discussed the decisions that led to Wii U’s final pricing.

“The way that we approach consumer value is we want to make sure we give the consumer a lot for what they pay,” he said, “and when you look at that basic model you get the innovation in the GamePad – and all of the gaming options that presents – you get Miiverse in terms of a gaming community, you get Nintendo TVii, you get video chat…all of that is included in the base proposition. We think $299 is a really strong value, and it’s a value that’s going to be strong for a long time.”

Fils-Aime also stressed that pricing then re-pricing consoles like Nintendo did with 3DS shortly after it launched isn’t a habit the companyw ants to get into, “we don’t believe in pricing a product and then having to reduce the price some short time later. When we had to do that for 3DS, it was a very painful proposition for us.”

“And what we did with the Wii at $249 and leaving it there for, I think, about three and a half years is very much consistent with our pricing philosophy.”

Fils-Aime concluded, “In terms of profitability, we don’t comment on our internal byproduct P&L, but as a philosophy, we believe in making money on our hardware, even if it’s small amounts of money at the start.”

“We don’t believe in losing a lot of money on hardware. I brought up 3DS – after the price cut, we were losing money on 3DS hardware and that’s what led to our posting our first operating loss ever as a public company.”

Thanks again GI.biz.

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27 Comments

  1. GetUpKidAK

    Well, thank fuck for that. Imagine if Nintendo didn’t think it was good value?!

    #1 3 years ago
  2. Fin

    £185 ($300) is great value, £250 still alright, but not as good. Even with 5% tax, it’s still 25% more in the UK.

    #2 3 years ago
  3. vodka-bull

    “The way that we approach consumer value is we want to make sure we give the consumer a lot for what they pay,”

    lol

    #3 3 years ago
  4. The_Red

    I don’t think it’s either the overpriced disaster some gamers claim or the really strong value Reggie claims.

    It’s a decent price for an mid gen console. Maybe it will prove to be a real value indeed via great selection of exclusives. Maybe it will prove to be an overprice last gen system filled with lame ports. Right now, things don’t look too bright OR too dark.

    #4 3 years ago
  5. DrDamn

    @2
    US Price is without VAT. So £185 + 20% = £222. So it’s £28 more expensive here which is ~10%.

    #5 3 years ago
  6. Psychotext

    It’s an arcade model 360 with a tablet controller… I guess if you look at it that way then the price is a touch high.

    #6 3 years ago
  7. fps_d0minat0r

    sorry, theres no value what so ever.
    when this launches, sony and MS will cut the price on their systems making it harder for this to sell.
    Nintendo will have no option but to drop the price. by then the 720 and ps4 will be announced. Hardcore gamers wont mind paying the extra £/$100 or 150 while the casuals will probably find better value in the ps3/360 over the wii U.
    theres no way a tablet controller will be as popular as wii’s motion controllers.
    …thats my prediction anyway.

    #7 3 years ago
  8. zinc

    ^ A PS360 price cut will make no difference, if you want to play Nintendoland you will buy the WiiU.

    As always it will be the GAMES that sell the system.

    #8 3 years ago
  9. Sini

    Sounds like utter shit for $300 to me, and launch line up is pathetic.

    #9 3 years ago
  10. Clupula

    Is this news? Did anyone expect him to say he thinks they’re ripping people off?

    #10 3 years ago
  11. Dave Cook

    @10 I think it’s more the fact that he said it to begin with is news in a ‘He feels it’s a competitive price in today’s market, now what do you think?’ sort of way.

    Plus he’s the US head of a major corporation. He opens his mouth on a new product launch, we report it.

    #11 3 years ago
  12. Erthazus

    for 300$ you can build a PC that will be ready for this gen (with AA, great resolution) and even Next Gen Launch titles.

    300$ for that? No way in hell.

    #12 3 years ago
  13. Clupula

    @8 – Nintendoland?!? You could have said Bayonetta 2 or even some people are biting at the Monster Hunter game…and you said Nintendoland?!? Who the fuck besides people who are lost in Nintendo nostalgia want to play that shit?

    #13 3 years ago
  14. Erthazus

    Intel G540 CPU 2.50 GHZ – 48$
    G.Skill 4GB (2 x 2GB) DDR3 1333MHz – 24$
    Intel HD – Integrated – enough and it’s free.
    Western Digital 320 GB Caviar Blue SATA 6.0Gbps – 65$
    Sony SATA 24X DVD Burner – 18$
    Antec VP-450 450W – 38$
    NZXT GAMMA Classic 1x 120mm fan – 40$
    BIOSTAR H61MGC Intel H61 LGA 1155 – 55$

    = 288$. Cheaper than THAT ****. Don’t forget that this thing have more memory and much bigger HDD. you can play games on it. You can watch every shit you see on the internet and etc.

    I’m laughing so hard right now at Nintendo.

    #14 3 years ago
  15. monkeygourmet

    @12

    Your really missing the point here I think…

    You can’t play Wii U games on anything else.

    If you don’t like the games, don’t get one. But comparing the power of systems in this situation is stupid.

    #15 3 years ago
  16. monkeygourmet

    @13

    So much hate, don’t get an ulcer!

    #16 3 years ago
  17. Erthazus

    @15, Soon on some Emulator I Will.

    I like games because PC absolutely have much bigger library than Nintendo WiiU or i’m not correct?

    #17 3 years ago
  18. Erthazus

    I can’t wait for WiiU.

    “I’m Sitting on the couch with kitchen sink waiting for some games or Bayonetta 2 to be released. Nintendoland with mini games straight from http://www.newgrounds.com with pseudo 3D will probably entertain me for a while… Hmm, maybe I should play some PC,360,PS3 ports on the new system that plays Only Games that I bought for 299$.”

    Awesome. My dream right now.

    #18 3 years ago
  19. monkeygourmet

    @17

    Emulator…

    How are you going to emulate the pad doofus?

    Even if they get It working, you’ll still have to fork out £100 for one,

    Smooth move exlax…

    #19 3 years ago
  20. ManuOtaku

    #14 Earthazus do you know they are other direct and inderect costs in the total cost of the WiiU console, especially including all that is contain in the box,of course adding profits, if you take those into account i think you will see the margin is not that off IMHO.

    #20 3 years ago
  21. bitsnark

    Nice price point.

    I can’t wait to see what benefits the Wii U ambassadors will get.

    #21 3 years ago
  22. Da Man

    Erzatwat can’t comprehend that his shitty Windows OS eats up memory, thus PCs need more than consoles.

    And even if he could comprehend, he would still deny it being the dishonest fool that he is.

    #22 3 years ago
  23. monkeygourmet

    @21

    Nintendo gifts are always fun fan service!

    …puts on Kirby hat… ;)

    #23 3 years ago
  24. Erthazus

    @Tardman,

    ” his shitty Windows OS eats up memory, thus PCs need more than consoles.”

    My PC with Microsoft windows 7 Professional only require 1.4+ gb of memory ram (I use 64 bit OS) which is enough especially if you have G.Skill 4GB that is with DDR3 1333MHz. It is enough to run every game on max if you have only 4 GB of Ram so as always DaMan, go F yourself.

    P.S. you can always install a 32-bit system that requires only 1GB of Ram if that will change something ofc.

    @monkeygourmet, “How are you going to emulate the pad doofus?”

    by using Android device, Tablet or ehm… WiiU GamePad like you can use Nunchucks and Wii mote on the PC with Dolphin emulator.

    SCHWING!

    P.S. There is a tablet controller from Razer that is amazing. Oh yeah, i’m going to get That one for sure if I will play WiiU games on my PC.

    “you’ll still have to fork out £100 for one”

    Yeah, sure, but not 300 freakin dollars for the cheap electronic device box that will collect dust.

    #24 3 years ago
  25. Da Man

    Svinia sovkovaya, I’m not even sure what you’re trying to prove with that wall of mentally unstable babbling.

    PCs need more ram than consoles. Whether you agree with this or not.

    #25 3 years ago
  26. monkeygourmet

    @24

    Yes, and how much does the Razor pad cost?

    how are you really sticking to the man?

    It took a long time to get Dolphin as smooth as it is, have fun playing smooth Wii U emulation around Xmas 2015!!! By that time you might as well have bought one…

    It take it you would be buying games to? At £39.99, wouldn’t want to think you PC guys would ever pirate anything now, would we?

    I used to think it was the language barrier, now I just think you have too many chromosomes…

    #26 3 years ago
  27. sh4dow

    “when you look at that basic model you get the innovation in the GamePad – and all of the gaming options that presents – ”

    Not a good enough reason for this price.

    “you get Miiverse in terms of a gaming community,”

    No reason at all.

    “you get Nintendo TVii, you get video chat…all of that is included in the base proposition.”

    Yet another non-reason.

    #27 3 years ago

Comments are now closed on this article.

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    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]

  • Minecraft Mass Effect Mash-Up and Pattern Texture Pack out from today

    A Mass Effect Mash-up pack and the Pattern Texture Pack will release on PlayStation 3, PS4 and Vita today in North America and tomorrow in Europe. The Pattern Texture Pack is also available for Xbox consoles today. The Mass Effect Mash-Up pack contains the Mars Facility from Mass Effect 3 plus textures and craftable items […]

  • The Talos Principle expansion pack Road to Gehenna announced

    An expansion for The Talos Principle has been announced titled Road to Gehenna. The expansion follows the narrative of Uriel, Elohim’s messenger, as he explores a “strange, hidden part of the simulation” on a mission of “mercy and redemption.” Uriel is attempting to free the souls of the damned “at all costs.” Road to Gehenna […]

  • Twitch Plays Pokemon finally catches ‘em all – even the rare Mewtwo

    Twitch Plays Pokemon players have captured all 151 original Pokemon which were included in a modified version of Pokemon Red, and this includes the rare Mewtwo. It took 39 days for Twitch players to catch ‘em all. Have a look at the impressive feat for yourself below. Thanks, Polygon.

  • GameStop will have limited units of Majora’s Mask New 3DS XL back in stock

    Those who missed out on the Limited Edition Majora’s Mask New 3DS XL will have another opportunity to purchase it outside of eBay. Tomorrow only, GameStop stores in the United States will have four units in stock, according to and internal memo sent to Kotaku. This is every store in the country, and again, only […]

  • Second phase of Fortnite closed Alpha launches today

    Fortnite’s second closed Alpha test will go live this afternoon, according to the official website. Those currently participating will have until April 14 to test the online aspects for 12 hours per day (noon -12am EDT). All progress from the previous Alpha test will be wiped, and other changes are listed in the patch notes. […]

  • Dragon Age: Inquisition: Jaws of Hakkon out now on PC, Xbox One

    As promised yesterday, the single-player DLC for Dragon Age: Inquisition, Jaws of Hakkon, is now available on PC and Xbox One. It will run you or £11.99 or your regional equivalent. The new content expands the land of Thedas with mountainous regions and forests, and it is full of “vicious enemies.” Players will also be […]

  • Call of Duty: Advanced Warfare trailer shows Ascendance gameplay

    Activision has released a new gamepay trailer for Call of Duty: Advanced Warfare to support the Ascendance DLC which releases next week. Ascendance, will release first on Xbox consoles March 31 and includes the next chapter of the Exo Zombies Saga, Infected, along with four new multiplayer maps: Perplex, Site 244, Climate and Chop Shop. […]

  • Batman: Arkham Knight will be a digital only release on PC – report

    It appears Batman: Arkham Knight will not see a physical release on PC, according to ShopTo. The retailer was told by its buyer the Rocksteady game will only be released on PC in digital form. ShopTo is currently double checking the information. If accurate, it is unknown if this will be case in North America […]

  • Bloodborne patch focusing on load times, performance optimizations in the works

    A patch for Bloodborne which will address load times is in the works, Sony has said The load times were one of the issues noted in Digital Foundry’s report on the From Software title. Sony told Eurogamer the patch would also explore other issues as well. “The development team is currently exploring another patch for […]

  • Gearbox would “love” to have entire Borderlands collection on current-gen

    An Xbox One and PlayStation 4 version of the original Borderlands game is something Gearbox Software is interested in, according to studio boss Randy Pitchford. Speaking in the latest Major Nelson podcast, Gearbox CEO Randy Pitchford said should Borderlands: The Handsome Collection prove successful, 2K Games might consider a current-gen version. “The fact that The […]

  • Wolfenstein: The Old Blood artwork shows the catacombs, dock, more

    Over the weekend we posted Wolfenstein: The Old Blood artwork along with news of a retail release in Europe. Today, we have better quality images of said artwork to share with you. Enjoy. The standalone prequel will be released digitally on May 5 on PC, PS4 and Xbox One in North America, and digitally on […]

  • Slender: The Arrival terrorizes PS4 and Xbox One this week

    In case you forgot, what with Bloodborne out today and other high profile releases of late, Slender: The Arrival is out today on PlayStation 4 in North America. The scary game will arrive on Xbox One tomorrow, March 25, and in Europe on PS4. Slender: The Arrival is an expansion on the original Slender game […]

  • World of Warcraft’s WoW Token rollout slated after launch of patch 6.1.2

    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]