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Yerli: “We’ll figure out” how to make free-to-play AAA work

Tuesday, 3rd July 2012 06:32 GMT By Brenna Hillier

Cevat Yerli believes so strongly in the future of free-to-play that he’s bet his entire company on it, but that doesn’t mean we’ve seen the end of story-driven, single-player Crytek games.

The Guardian asked Yerli how a traditional single-player experience could work as a freemium offering.

“We’ll figure out how to make a game like Crysis 3 work,” he replied.

“If the proposition is, the gamer gets the games for free, well, that’s better for the gamer. And what’s best for the gamer is best for the industry.”

The executive said going free-to-play will cut out a lot of hassle on the end user’s side.

“Customers have to put up with all this crap right now, legal notices, copyright protection. The best way to get rid of all that is go free,” he said.

“The gamers get what they want – free access – and if your game is good enough you can hook them in, whether that’s a single-player game, or multiplayer, or co-op, or an RPG, an RTS, or Fifa, or whatever, it really doesn’t matter.

“For every game you can find a solution. For every single one of them. It’s a creative challenge, nothing else.”

Crytek has launched a free-to-play social platform calle GFace; Warface is the flagship title.

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5 Comments

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  1. KodyxDestroyer

    Before or after you go under from having no money?

    #1 2 years ago
  2. Hunam

    Sounds like the return of shareware, but with more DRM behind it.

    #2 2 years ago
  3. driskill

    Just sad… i really liked Crytek, but that’s it i guess.

    #3 2 years ago
  4. ejams

    I’m going to miss Crytek, I truly enjoyed the Crysis franchise and am looking forward to the third. F2P may seem like the right direction for some companies, but Crytek honestly could do with one or two F2P games and continue on with their other developments. Above all though, they most likely won’t be going anywhere as a company any time soon just due to their technology side of things and not so much the games.

    #4 2 years ago
  5. IL DUCE

    Yeah I think they’ll eventually back down off that stance of going completely freemium…at least for now, plus Homefront 2 isnt due out until FY2014 so they’ll still be making normal games for at least another year

    #5 2 years ago