NPD: one-third of gamers prefer buying games digitally

Friday, 29 June 2012 14:05 GMT By Stephany Nunneley

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NPD has published its 2012 Online Gaming report, and according to the firm’s findings, customers are becoming more confident with digital purchases as one-third said they would rather buy a digital copy of a game instead of a physical copy. This figure is up 10% compared to the number of digital consumers in 2011. The survey found that 40% of those who purchased games also bought at least one game in both digital and physical formats. The data was collected over a three month period with 8,500 participants.