Sony executive has “no regrets” over PS3 launch price, timing

Tuesday, 12 June 2012 03:55 GMT By Brenna Hillier

Sony doesn’t look on the PlayStation 3 as the loser of this generation, according to head of hardware marketing John Koller.

“There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it,” the executive told Kotaku when asked why PlayStation 3 hasn’t dominated this generation the way the PSOne and PS2 did.

“But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”

Asked whether Sony might have shifted more hardware with a lower price or an earlier launch, Koller said Sony made the best of it.

“You can’t always do everything at the same time. Given what we’ve had – and to do what we’ve done – I don’t think we have any regrets,” he reiterated.

Koller said Sony is “pleased” with the console’s overall sales and attach rate.

“We have a very profitable consumer. If you’re a retailer or anyone else that sells PS3s, you’re more than pleased with the PS3’s performance,” he said.

The PlayStation 3 has totted up 63 million sales worldwide, and although it falls far behind the Wii’s sales, is the leading HD console in Japan and Europe.