Assassin’s Creed lead calls AAA push “cancerous growth”

Friday, 9th March 2012 02:48 GMT By Brenna Hillier

Striving to make games bigger, better and more sales-friendly is poisoning the industry, Assassin’s Creed creative director Alex Hutchinson has said.

“We think about [this push] as kind of cancerous growth. I think that will leave the AAA blockbusters as nothing more than the last of the dinosaurs,” Hutchison said, speaking at a GDC 2012 presentation called Designing Games to Sell, as reported by Gamespot.

Hutchison described two possible “dystopian” avenues for continued growth in games – designing games based on analytics to make money, and relying on increased scale and better graphics in a “massive arms race”.

“In my mind video games need to have the goal of educating people, entertaining people, or at least being artistic,” he said, adding a warning:

“If you’re not pushing any of these things…then I think we’re in for a rough patch.”

Interestingly, Hutchison’s own project, Assassin’s Creed III, has been described as taking a huge leap in terms of scale and gameplay. It’s due in October on PlayStation 3 and Xbox 360.



  1. tenthousandgothsonacid

    I’d say chucking out a yearly update is much worse. Certainly made me lose interest in Assassin’s Creed

    #1 3 years ago
  2. nofear360

    Exactly, what #1 said! It’s easy for Hutchinson to say this now with the team(s) working on Assassin’s Creed 3.

    #2 3 years ago
  3. unacomn

    All I’m saying is AC3 better be bloody different from the previous ones, otherwise his foot will be have to plot a trajectory to his mouth.

    #3 3 years ago
  4. Logic Incarnate

    I’d say his foot should be aimed else ware but there is clearly something already stuck there. What a hypocrite.

    #4 3 years ago

Comments are now closed on this article.