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Leydon: High console prices fuelling free-to-play

Thursday, 9th February 2012 10:13 GMT By Patrick Garratt

Gabriel Leydon, CEO of mobile company Addmired, has told a DICE audience that the high cost of console games to consumers is pushing growth in the free-to-play market.

Leydon said that the traditional, disc-based model employed by the likes of Microsoft and Sony is allowed free trials to blossom on other platforms.

“It removes the risk from the consumer,” he said of free-to-play, as reported by GamesIndustry. “The consumer pays nothing to try out the game. I want the consumer to play for months without paying. Good free to play encourages players to stay and that’s where the longevity is, because the risk of an online pass, consoles that can’t play used games, DLC and all this stuff, after I’ve paid $70; why would do I do that? I can play lots of great games that are free.”

Leydon said mobile is the future of games.

“Mobile is the home of free-to-play and that’s the next big model for video games,” he added. “The real problem [for consoles] is price fixing. Consoles set expectations for prices for thirty years.”

Much is being made of the free-to-play transition in the core market at the moment, with many MMOs enjoying huge revenue leaps as they shift away from traditional subs models.

There’s a bunch more through the GI link.

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3 Comments

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  1. Kabby

    People are not averse to paying for games. They are just tired of being burned by garbage.

    Mobile is not the future of games. This guy is saying this crap because he’s making free to play mobile games.

    #1 2 years ago
  2. OlderGamer

    “…Good free to play encourages players to stay and that’s where the longevity is, because the risk of an online pass, consoles that can’t play used games, DLC and all this stuff, after I’ve paid $70; why would do I do that? I can play lots of great games that are free.””

    I do agree with him on one thing. The direction that MS, and consoles are headed in general is a very scary place.

    But, no, I don’t think mobile gaming is our future. More like PC, imo, with a streaming backed biz model. Or living room dummy PC/consoles that are mostly just media set tops that stream media(games, movies, tv, music, scoial networking etc).

    #2 2 years ago
  3. DarkElfa

    I have to disagree OG, mobile is progressing extremely fast and as the power grows, the complexity of the gaming on it grows as well. I imagine it’s only a few years before it comes close to today’s average MMO. That doesn’t mean of course that the PC won’t move up and improve during those years as well because we all know it will, but if I could play SWTOR on one of my mobile devises instead of being tied to a keyboard on my couch, I would.

    #3 2 years ago