“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We really need to buckle down and be realistic. I don’t think everybody is on board, but I think people are coming around to the idea that if we don’t turn this around, we could be sitting in some serious trouble.” – Sony CEO Kaz Hirai on fixing the firm’s hardware business to The Wall Street Journal.
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