THQ’s confirmed in the US overnight its laid off 30 members from the Play THQ brand that supports uDraw, with unit leader Martin Good also departing the company.
The reason for the layoffs is, according to the publisher in a statement sent to Game Informer, because of “weaker than expected sales” of the tablet, which just recently made its way to PS3 and Xbox 360 after launching on Wii previously.
“Due to weaker than expected sales of the uDraw Game Tablet, we are taking a difficult but important step to reduce the number of employees that supported this brand,” it said.
“30 people will be leaving the company and business unit leader Martin Good will also be leaving to pursue new opportunities outside the company. This action will allow us to reduce costs, increase efficiency and increase the focus of our organization.
“WWE ’12 and Saints Row: The Third are two of the top games this holiday season and we also have another huge hit coming up in February with the launch of UFC 3. We want to make sure that we are focused on maximizing the sales and profitability of these titles as well as the broader pipeline of titles that matter most to our future.”
THQ announced earlier this week it was lowering its expectations for Q3 by 25% following the performance of uDraw on both PS3 and 360.
All the best to those affected this close to Christmas.