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Reggie: The concept of releasing Nintendo games on mobile “really flies in the face of what we believe in”

Friday, 18th November 2011 17:01 GMT By Stephany Nunneley

NOA’s Reggie Fils-Aime has said that Nintendo doesn’t make “devices for the sake of making devices” and the concept of having its core franchises on competing systems “really flies in the face of what we believe in.”

Speaking in an interview with AOL’s Games Blog, Fils-Aime said the firm’s offerings can best be “brought to life” on the firm’s own hardware, and in the end, “it’s the best for our investors” if Nintendo doesn’t branch-off into mobile platforms.

With this in consideration, Nintendo is contemplating companion applications for its games, and with the firm’s 3DS eShop heading to iOS and web, the firm is keeping an open mind on expanding into more apps.

“We consider a lot of things, and we’ll continue to drive a lot of experimentation not just with Facebook or things that we do from a PC website standpoint,” Reggie said. “We want to make it easy for all of our fans to be connected to the key franchises they love and the experiences they love. So, we’re constantly looking at everything.

“But in the end, the full game experiences will be brought to life, at least from a first party perspective, on our hardware.”

Reggie said that in order to continue bringing these experiences to the consumer and compete in the marketplace, it’s best if the firm only competes with its own franchises.

“The way that we compete, is that we compete with our franchises, we compete with our differentiated experiences and we compete by giving the consumer the best value for their money,” he said.

“Nintendo has always been a mass market company. Even from back in the days of the NES, we always want as many consumers to jump into this industry that we love called video games, and to maximize the breadth of our reach. And the only way we can do that is great games, great experiences, differentiated experiences at a great value.”

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7 Comments

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  1. triggerhappy

    Tell that to Sonic the Hedgehog.

    #1 3 years ago
  2. Quiiick

    QUOTE: “… the concept of having its core franchises on competing systems “really flies in the face of what we believe in.”

    = Nintendo’s main franchises will be on iOS soon ***CONFIRMED***

    #2 3 years ago
  3. manamana

    “it’s the best for our investors” – they clearly have stated the opposite. Seeing their disastrous online efforts gives me the shiver. I really hope the best for nintendo to compete in this obviously very fast changing handheld market….

    #3 3 years ago
  4. Phoenixblight

    @1

    Sonic is not owned by Nintendo, its owned by Sega. 2 points for trying.

    #4 3 years ago
  5. Dannybuoy

    It’s best for their investors not to earn shit loads of extra cash on all the back catalogue that would be relatively easy and cheap to port to mobiles and sell like proverbial hot cakes? Facking heresy I tell thee

    #5 3 years ago
  6. daytripper

    i thought a business’ purpose was to make money?

    #6 3 years ago
  7. triggerhappy

    @ Phoenix: “Sonic is not owned by Nintendo, its owned by Sega. 2 points for trying.”

    EXACTLY. Poor Sonic is the Town Bike of video game characters. What platform is he not on these days LMAO :P

    #7 3 years ago