Quick quotes: Lack of info flow from Rockstar titles due to need to keep them “special,” says Houser

Tuesday, 8th November 2011 12:21 GMT By Johnny Cullen

“It’s really important to us that the games (feel) kind of magical. It might annoy people that we don’t give out more information, but I think the end point is people enjoy the experience. … The less they know about how things are pieced together and how things are broken down and what our processes are, the more it will feel like this thing is alive, that you are being dragged into the experience. That’s what we want.” – Rockstar co-founder Dan Houser, speaking to Variety about the need to control the flow of information on the company’s games for a reason.

Rockstar has two titles seemingly planned for next year: Max Payne 3 in March and Grand Theft Auto V, which, while undated officially, is all but likely to be a 2012 game.




    I’m sure GTA V will just be San Andreas, only prettier.

    #1 3 years ago
  2. BULArmy

    That’s just stupid. If you don’t want to tell anything, why even reveal it? We definetly knew GTA5 is in production, R* just need to announce it 6 months before release, give us basinc info and platforms. Of course I don’t want info to spoil the whole game like some other publishers do, but only a fuckin’ trailer and even platforms or approximate time of release is just stupid.

    #2 3 years ago
  3. Yoshi

    @2 Errmm no.

    If they announced shit ton of info 6months before release everyone would know everything about it and the hype and excitement to play would be gone.

    If they do like they’ve always done, piece by piece, people are more excited to play as they want to know more and more without already knowing too much.

    #3 3 years ago
  4. joshua nash

    the only things i really want to know are who the Main character is, when is it going to be released and what systems its on, what vehicles and weapons are in the game, those things are all i really need to know

    #4 3 years ago
  5. Quiiick

    More important quotes from this interview:

    “If games are to be the next major form of creative consumption, art, cultural expression or whatever the correct term is, then strong narrative has to be part of that,” he says. “If the mechanics are fine and the story is ridiculous, the experience is much diminished.”

    So true but unfortunately the “kids” don’t get it.

    “Maintaining control over story — and any cinematic qualities — is especially challenging as the gaming world moves toward a more multiplayer focus. Players still appreciate a good campaign, but if a game doesn’t have a strong online component where they can play with (or, even better, against) others, it hurts the game’s earnings potential.”

    Again, true but sad …

    #5 3 years ago
  6. Syax

    oh dear, are you the kind who peeks at their prezzies before Christmas day? tut tut ;p.
    to be honest i dont really care. if GTA4 is anything to go by and the trailer for GTA5 i recently saw (which looks FANTASTIC) then im happy to wait without any more info for something that good.

    @Quiiick: interesting bit you pointed out there from the interview. i personally dont think they should worry about the online play for this type of game and i can probably vouch for any of my friend (none of us kids) that they would agree. its not that kind of game and doesnt need to be.

    #6 3 years ago
  7. HeavyD-Love

    @2 – It’s not stupid, it’s fucking brilliant. Less is more. WAY too many games these days have multiple developer diaries, tons of trailers, 15+ minute gameplay videos, announcements of how long the game takes, DLC announcements while still in development, and it’s all TOO MUCH INFORMATION.

    I agree with Houser 1000%. Less is more.

    #7 3 years ago
  8. DSB

    And that’s how Rockstar became the most overrated developer on the face of the planet.

    @7 So if you want less, and less is more, then obviously you must want more so you’ll have less.

    #8 3 years ago
  9. Quiiick

    The most overrated developer? By not spoiling content prior to launch?
    Are you kidding?

    #9 3 years ago
  10. Phoenixblight

    THis is typical of Rockstar they don’t start the marketing of the game until release is in sight and I applaud them for doing so what happens with other publisher is they start the marketing machine to build up hype to get the biggest sell numbers for the first week and then they can be disappointed with the game overall sometimes because they went right into the hype. Also doing it the Rockstar way what ever information they trickle out its practically set in stone and the consumers know exactly what they are getting and not like the Fable series.

    #10 3 years ago
  11. DSB

    @9 Well you can choose to read that literally if you want, certainly there are other contenders.

    Whether you blast people with publicity, or you willfully keep it from them, the cause and effect is 100% identical, and the latter approach is probably the most effective. Take it from celebrities who suddenly want their privacy. That little number keeps them in the tabloids for the next year or so.

    It’s not so much that, it’s the fact that they’re somehow treating their games like a huge unveiling. Fair enough, they’re probably one of the most technologically skilled developers in the world right now, but their games are fucking boring.

    I could understand waiting for a really good Scorcese movie, I could understand waiting for something that’s truly remarkable in every way, but in the case of their latest titles, I’d say it’s also clever marketing in that, if they had to actually tell people about their games, it would be a very hard fucking sell.

    “We added a feature where your cousin and everybody you’ve ever met, calls you every 5 minutes” “So this game basically takes you from empoverished balkan immigrant, to empoverished and exploited balkan immigrant”.

    They’re doing themselves a favor, I’d say.

    #11 3 years ago

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