Gears of War 3 UK TV ads to display live in-game stats

Wednesday, 21 September 2011 12:35 GMT By Stace Harman

Microsoft looks set to play on the principle of herd mentality by displaying the number of players online during its Gears 3 TV adverts in a bid to entice you in. Herd 2.0, anyone?

Microsoft’s UK TV adverts for Epic’s Gears of Wars 3 – screened between September 23 and October 3 – will carry live stats displaying the number of players online at the point that the ad is aired. Presumably in a bid to convince you that you should be doing what lots of other people are doing.

Microsoft UK Xbox marketing director, Stephen McGill, said that the publishers advertising spend for Gears 3 will be “…on the scale of what we did for Halo Reach and Halo 3 — television is the main centrepiece of the campaign.”

Thanks, Joystiq.