3DS price cut: Nintendo’s Midas touch fails at last

Friday, 29 July 2011 07:56 GMT By Rob Fahey

Yesterday’s Nintendo Q1 release and accompanying 3DS price cut was a revelatory peek into a giant in peril. Rob Fahey takes a look at what went wrong.

Nintendo 3DS

Launched worldwide in February and March at ¥25,000, $250 and AU$350.

Nintendo announced a massive price cut yesterday, effective August 11.

4.3 million units sold since launch.

Failed to breach NPD’s top ten software sales until Ocarina of Time.

3DS has had clearly visible issues since launch.

The worm has turned. After the Wii launched, Nintendo refused to drop the price of the console for years, creating what many gamers saw as a ridiculous situation where Nintendo’s console ended up selling for more money than the significantly more powerful Xbox 360. It would have been madness to drop the price while the Wii was selling so strongly that they could barely keep it in stock.

Now we’re on the other side of the looking glass, and everything is topsy turvy. The 3DS has only been on shelves for a handful of months, and Nintendo is tripping over itself in its haste to slash the price. On August 11, the console’s price will drop by around a third – more, in some markets, with the Japanese price in particular making an astonishing tumble from 25,000 Yen (comparable to the cost of a PS3) to 15,000 Yen (more like the asking price of a PS2).

You don’t have to look far to see the reason, either. 3DS launched in late February in Japan, and one month later in the West. By March 31 the console had notched up 3.61 million sales – not quite the 4 million target Nintendo wanted to hit, but not really terrible either. The next three months is when the “terrible” kicked in – through the months of April, May and June, Nintendo only sold 700,000 3DS consoles around the world.

On paper, it looks like the console fell off a cliff straight after launch. In reality, it’s not quite that dramatic – those are “shipped to retailers” figures, not “sold to consumers” figures, so the chances are that a lot of those 3.61 million units were still sitting on store shelves at the end of March. Retailers wouldn’t order more until they’d sold the ones they already had, so although, the next three months were slowm we could be looking at a a gradual decline rather than a perilous dive.

It looks like the console fell off a cliff straight after launch. In reality, it’s not quite that dramatic – those are “shipped to retailers” figures, not “sold to consumers” figures, so the chances are that a lot of those 3.61 million units were still sitting on store shelves at the end of March.

On the other hand, that line of thinking means that the launch sales were even less impressive than first glance communicates, and that the figure of 4.3 million units sold that’s being bandied around at the moment isn’t as good as it sounds. Some of those units, too, are still sitting on shelves like sad puppies in abandoned dog homes, waiting for a gamer to come and pick them up. That definitely won’t happen until August 11, obviously, since you’d have to be quite mad to buy a 3DS between now and the price drop.

Doing this kind of rapid price cutting on a console is pretty embarrassing stuff – basically an admission that you’ve seriously botched your launch, and that your new platform is in a lot of trouble. It’s going to hurt Nintendo especially badly, since the DS and the Wii have made it into the golden boy of the industry – and of the stock market in Japan, where at one point in recent years its valuation made it into Japan’s second-biggest company after Toyota, and came close to number one.

To underline how ridiculous that is – Nintendo makes games consoles and software. Toyota is the biggest car manufacturer in the world, and the largest employer in Japan’s third-biggest city, Nagoya – where I live, as it happens. There’s an entire suburb city, about ten miles from here, officially called “Toyota City”, which mostly houses Toyota workers, and this region is responsible for 80% percentof Japan’s exports, largely because Toyota is here. Now I like Mario as much as the next man, but the idea that Nintendo could be worth as much or more than Toyota? No, just no. Yet that’s what the stock market thought a couple of years ago, which gives you an idea of just how crazy they were over Nintendo’s Midas touch.

Foundations trembling

What went wrong for the 3DS? There are several factors that you can point at. The 3D itself, for one thing, is a pretty good effect when it works – but the reports of it causing headaches and eyestrain were widespread enough to make people wary of it, and it doesn’t work very well in fast action-based games anyway. Besides, 3D in general has a bad rap at the moment; lots of cinema-goers I know have started deliberately avoiding 3D screenings of movies, for example, and that negativity rubs off badly on the 3DS, even though the technology is different.

Ocarina of Time, a remake, is arguably the 3DS’s sole “killer app”.

Then there’s the price – significantly more expensive than the DS was at launch, it’s worth noting, and pretty hard to justify when it’s only a few quid cheaper than a PS3, and actually more expensive than an iPod Touch. There’s the software issue, too. It’s a common complaint that the 3DS has no games – not an accurate assessment, in my view, but an idea so prevalent that it’s done some serious damage.

The marketing also didn’t help at all. Nintendo focused so heavily on the 3D aspect of the console that many people don’t realise what a significant upgrade it is from the DS even with the 3D switched off – in fact, many less hardcore gamers are still under the impression that it’s just a normal DS with a 3D screen, much like the DSi LL was a normal DS with a bigger screen. “I don’t like 3D so I don’t need it” has been a common line of argument, which is frustrating in ways (I really like my 3DS, personally, even though I usually play with 3D switched off) but totally understandable given that Nintendo has talked about nothing but the 3D effect for months.

Yet to be honest, the real problems the 3DS faces aren’t under those categories at all. Since the DS launched, the world has changed – and Nintendo has forgotten to change with it. Devices like the iPhone, Android phones and the iPod Touch (which, as mentioned, is cheaper than the 3DS’ original price) have pulled the rug out from underneath dedicated handheld consoles. We could argue until we’re blue in the face about whether iOS games are any good (and no matter which side of that argument you’re on, you have to admit that from a core gamer’s point of view, they’re definitely getting better all the time), but it makes no odds in the end – they’ve changed our expectations. Now we expect handheld games to cost less than £5 and run on devices that also play our music and movies, receive our emails, browse the web, and god knows what else.

The world has changed – and Nintendo has forgotten to change with it.

The final blow for the 3DS was probably the revelation that the PlayStation Vita, a much more powerful and fully-featured system, is going to launch at the same price later this year. Is it any wonder that 3DS sales collapsed after that announcement – falling so hard that even Ocarina of Time couldn’t help out much? Even Vita is going to have a tough time in the market, thanks to the rise of the smartphone, but the battle for the biggest slice of this shrinking pie turned into a massacre when it turned out that Nintendo wouldn’t even have a price advantage.

All of that being said, it’s probably still too soon to write off the 3DS entirely. It’s never going to rival the success of the original DS, but at the lower price, it looks a lot more attractive – especially now that games like Starfox and Ocarina of Time are out. With a new marketing campaign and a plenty more big-name titles on the shelves by Christmas, Nintendo could still turn this around. Everything the House of Mario touches may not turn to gold any more – but now that they’ve bitten the bullet and acted swiftly to help out the 3DS, maybe they could at least turn it to silver.



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  1. Freek

    Compelling software sells consoles and when the high point of the library is remakes of N64 titles, there’s bigger issues then price point.

    #1 4 years ago
  2. Lounds

    But smartphone gaming doesn’t have the same production value like you get with a 3DS or Vita, when you get a handheld console you’re buying a console, so you’re getting that level of production, although I think 3DS software is expensive (i don’t have one) I remember when PSP came out, the games were about £25-30 and they were bloody good.

    #2 4 years ago
  3. wishdokta

    This is complex news.
    You see, Nintendo put their numbers out a month ago. Them saying, 3DS is not selling that good at the moment. Since then, an amount of units of Zelda were moved. I guess the story is going more upstairs than downstairs at the moment.
    Price cut in most cases is two things: Reducing price to get to the consumer. Whether this is crucial for Nintendo’s money, you’ll see somewhere down the line – but not at the moment.
    We had a similar case with PS3 after release. Costly hardware with a minor of software isn’t going to be nice on early statistics.

    #3 4 years ago
  4. Stace Harman

    Convincing people that already have a smart phone, and are happily playing games that cost a couple of quid, to spend a couple of hundred on a dedicated portable games console is a tough challenge.

    My iPod Touch usurped my DS Lite last year and there are a couple of games I own (albeit ports – PvZ and Civ Rev) that work better for cheaper on the Touch than they did on the DS.

    This reminds me of the N64. If I remember rightly, the N64′s UK RRP was slashed by £100 just one month after launch. It didn’t go on to achieve tremendous lifetime sales (though did better than the GameCube).

    Rob’s bang on the money about Nintendo failing to push the rest of the 3DS’ features. Every advert focuses on the 3D element and that’s the feature about which a strong message cannot be successfully conveyed via 2D medium.

    Nintendo has a lot of people to convince with both 3DS and Wii U next year, two consoles that are eliciting excitement but also doubt. Hard to believe that Nintendo could slip from its lofty position, but then the same could’ve been said for Sony going from PS2 to PS3.

    #4 4 years ago
  5. Lounds

    I miss the days when everyman and his dog had a PS2.

    #5 4 years ago
  6. varsas

    Let’s hope that Nintendo learn their lesson with Wii U. The E3 announcement was botched since it was far less clear that it was an entirely new console until the end when they finally showed better than standard Wii footage via PS3/360 clips. If they don’t push the graphical improvements then that it will fail in a similar way and I am sure that the casual Wii owners are sick of buying peripherals so pushing the controller is definitely not the way to go!

    #6 4 years ago
  7. viralshag

    I have a feeling Nintendo will see similar sales with the WiiU as they have the 3DS. I’m not going to get into the whole hardcore vs casual thing, but I do think Nintendo will now see their true fan base that is willing is to buy everything they produce is relatively small compared to the ‘casual’ gamers that find their consoles somewhat less intimidating and possibly more accessible than their competitors.

    I just cannot see people shelling out more cash for something that doesn’t really look like it will be an improvement over the other consoles. And if anything, those ridiculous Wii sales could be where Nintendo gets bitten on the arse. I can see a huge number of people saying to themselves, “well I did buy the Wii, but I don’t really play it that often. So I will probably give whatever this new one is a miss.”

    #7 4 years ago
  8. tenthousandgothsonacid

    I reckon the Vita’s fucked too and I say that as a Sony fanboi. I’m not going to bother getting one, got a phone for games on the move now…

    #8 4 years ago
  9. rrw

    @8 i doubt that you are sony fanboy

    anyway i found this interesting

    #9 4 years ago
  10. tenthousandgothsonacid

    @9 I’m honoured to have lost the fanboi tag then. But there’s quite a few people who would disagree with your assessment :)

    #10 4 years ago
  11. SplatteredHouse

    “and Nintendo has forgotten to change with it. ”

    Nintendo’s online strategy has been thoroughly alienating, particularly in the advent and wake of connectivity advances and mobile platforms and stores. They’re also in danger from not other traditional games platforms but the rise of apps and social platforms.

    Vita’s an unknown quantity. I don’t think anyone can guess how that may end up, but there could be a pincer movement, if Sony Suite is more fully realised and this branching out differentiates itself in identity from the core Vita download store content, and makes impact in presence on mobile devices.
    The new aggressor though, also has the benefit of being able to boast all the names and familiar styles that any console fan can appreciate from the start, presented with a console-level sheen – and, of course, it’s no longer Sony’s first time to this particular dance.

    Nintendo have strayed square in the sights of Apple, now (and, unfortunately for N, I doubt Apple has needed to expend even a drop of sweat to date. They need take no action to engage, whereas Nintendo must move mountains) …But, Nintendo really are just a games company. Their games pricing and online strategies I just don’t think are compelling.

    #11 4 years ago
  12. ManuOtaku

    While i do agree with most of the points established in this topic, i think the situation was handled good by nintendo given 20 free games to the 3ds early supporters that did pay the 250$ price tag, i know this doesnt cost nothing to nintendo but it shows they want to entice their loyal consumers, that in my eyes is a great thing, and i also believe that nintendo even with this price cut is still making a profit, a lesser one for sure, but they are making a profit for sure.

    Having said that i think the main problem with the 3DS is the 3D, not that the effect is bad or badly implemented, i think is great and it adds a lot to the games, but i think a lot of people, me included suffer a lot with this tech, from eyestrain to headeaches, and that is a big barrier, i find the graphics great for a handled machine they are a big improve over the DS, and like i said the 3D asppect is great is a neat addition to any game when is handled in the right way like in the ocarina game, really neat, but is not for everyone and thats the key issue, regardless even if it is without any glasses.

    #12 4 years ago
  13. Clupula

    I must admit to looking forward to the Wii U tanking, only because I think Nintendo have gotten very arrogant, much like Sony did after the PS2. Releasing a system that only manages to match the PS3 and 360 is an incredibly arrogant move in this day and age. It’s a system that’s about two or three years too late, quite honestly, and I cannot see anyone except for the biggest Nintendo fanboys buying it, as the system currently stands. Just about EVERY game announced for it you can get already and that controller looks like a disaster.

    Personally, I feel, in a perfect world, Nintendo would go the way of Sega and just become a third party software developer. Which, btw, amuses me because I look at Sega’s lineup as a third party developer and I think, “If they went back into being a console maker and all those games were exclusives, I wouldn’t need another system besides the one they put out.”

    #13 4 years ago
  14. OlderGamer

    Gonna be interesting to see what Vita does. I am guessing it will fair better globaly. But I doubt it will do very much outside of JP. Same problems for 3DS mostly – too expensive and not a smartphone.

    This could be less of a Nintendo made problem and more of another nail in the coffen of dedicated handheld gaming.

    #14 4 years ago
  15. DSB

    The Vita might hurt Nintendo on the market, but in terms of sales, I think it’s just a question of the dragon finally devouring its own tail.

    Apple has some kind of weird cult-like image that means 50% of consumers are willing to buy an Apple product without even having seen it (!!!) and so those people will happily throw away their old Apple products to replace them with a tweaked newer edition.

    I just don’t think that sort of thing works for a handheld console like the DS. As far as I can tell it doesn’t have the same brand-lore to protect it, and it actually has to perform to earn those sales.

    I think that’s going to be Nintendos biggest problem. Obviously the Wii-U wasn’t big enough to top the Wii in terms of what people were expecting, and how would it be? The Wii changed the game, simply tacking on a tablet isn’t going to give the same effect.

    #15 4 years ago
  16. Dr.Ghettoblaster

    “Apple has some kind of weird cult-like image that means 50% of consumers are willing to buy an Apple product without even having seen it (!!!) and so those people will happily throw away their old Apple products to replace them with a tweaked newer edition.”

    Very well stated sir – I applaud you for this – it’s so true.

    #16 4 years ago
  17. Dannybuoy

    I just saw an ad on TV for 3DS. It touted NEXT GENERATION GRAPHICS, BREAKTHROUGH HARDWARE, GREAT GAMES LIBRARY. I did have a bit of a chuckle

    #17 4 years ago
  18. Gekidami

    I hate the 3DS ads we get over here. They’re lame, fake interviews with people going on about how awesome the 3D is… In fact they dont really talk about anything else. Just goes to show how much Nintendo want to sell the thing off that sole gimmick.

    Though to be fair, Nintendo do take the effort of making ads by country, rather than by region.

    #18 4 years ago
  19. DSB

    It’s official, after throttling Microsoft for the top spot, Apple is now richer than the worlds biggest economy. Although granted, they’ve gotten a little boost from the Republicans, who apparently want to finish what Bush started and run the country into the ground.

    I have absolutely no ill will towards Apple. I think it’s outstanding :P

    #19 4 years ago
  20. manamana

    Very well described aspects in this good report Rob. Thanks!

    #20 4 years ago
  21. Sini

    I hope 3ds flops hard, this outdated hardware bullshit that nintendo keeps riding every generation needs to stop.

    oh, sony needs to lower vita price to nice $200.

    #21 4 years ago

Comments are now closed on this article.

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  • Game of Thrones, Mortal Kombat X, Batman mobile games on the way

    Warner Bros. has announced free-to-play mobile titles spanning its DC Comics, Mortal Kombat and Game of Thrones properties. The following five new games under development are: Mortal Kombat X from NetherRealm Studios: The game blends fighting and card collection with cinematic gameplay and Fatalities. Play as both classic and fighters, and if you own the […]

  • Win! Beta access to new MMORPG Skyforge and DLC worth $70

    We have ten Wrath of the Gods Founders Packs to giveaway for new RPG Skyforge, worth over $70. All you need to do to win a Wrath of the Gods pack is enter your details in the form below and we’ll pick 10 winners at random on Thursday, March 5, after 3pm GMT. Skyforge is […]

  • PC gaming expected to be worth $35 billion by 2018

    PC gaming is alive and well. In fact, it’s expected to be worth $35 billion by 2018. According to game-business group Open Gaming Alliance, the PC gaming industry is expected to grow beyond its current $26 billion worth and to a massive $35 billion by the year 2018. The information is based on data collected […]

  • Advanced Warfare: new patch adds new weapon, Master Prestige ranks, more

    Call of Duty: Advanced Warfare has received a new patch that gives season pass holders early access to a new weapon and everyone else a myriad of fixes and additions. The patch went live today on Xbox 360 and Xbox One, without any official notes. CharlieIntel reports that among the new additions is the new […]

  • Destiny’s end game and raids explained

    Destiny’s end game can be a bit obtuse to those not used to MMO games. Fear not, we’ve got a few quick tips on how to crack it. Arekkz Gaming has a video for new players of Destiny or those who are looking to brush up on their knowledge of the game. Today’s theme is […]

  • Capcom adds local co-op to Resident Evil: Revelations 2 on PC

    Following fan outrage over lack of local co-op support for the PC version of Resident Evil: Revelations 2, Capcom has now added it. Resident Evil: Revelations 2 now officially supports split-screen local co-op in both campaign and raid mode. The update is currently in beta on Steam, but anyone can opt-in to try it. Capcom […]

  • New Destiny glitch spawns infinite Thralls on Earth

    Destiny’s latest glitch spawns infinite Thralls to help fuel your bounty hunting and loot lust. The glitch is simple to replicate. You’ll need to start The Dark Within mission on Earth, on any difficulty. Then follow the steps in the video below (Via DualShockers) to get to an area out of the map. You’ll then […]

  • Battlefield 4 Winter Patch is here with new game mode, netcode improvements and more

    DICE has released the Winter Patch for Battlefield 4. The patch brings an eSports focus with new game mode Squad Obliteration and plenty more. Battlefield 4 Winter Patch is now live on all platforms. It’s just over 400MB on PC and 1.34GB on consoles. The patch adds new game mode Squad Obliteration and more customisation […]

  • HTC hopes to see Half-Life on VR headset Vive

    Vive manufacturer HTC said that it hopes to see Valve games, including Half-Life, on the virtual reality headset. Speaking to the BBC, HTC chairwoman Cher Wang said that Valve is keen on having its games available on the VR headset. “I think Valve’s best game is Dota, right, and Portal and [Team Fortress] and I […]

  • Make money easily in Monster Hunter 4 Ultimate

    If you’re looking to buy a fell set of armour for your character in Monster Hunter 4 Ultimate but keep falling short on Zenny, this video will show you an easy way to make lots of it. Arekkz Gaming has a very handy tip for all Monster Hunter 4 Ultimate players: how to make Zenny […]

  • This is how you claim free Xbox One games from your Xbox 360

    Microsoft is giving everyone the ability to claim their free Xbox One Games with Gold titles from their Xbox 360 console, even without owning an Xbox One. If you don’t yet own an Xbox One and want to make sure you don’t miss out on all those free Games with Gold games, you’ll be pleased […]

  • Destiny weekly reset for March 3: Heroic and Nightfall detailed

    Bungie has reset the weekly cap of Crucible and Vanguard marks and added new Heroic and Nightfall strikes, now with burn. From now until next Tuesday, the weekly Heroic strike will be The Devil’s Lair with Heroic and Lightswitch modifiers. As for the Nightfall, you’ll be fighting Sepiks Prime with the help of Arc burn. […]

  • Few Mass Effect FemShep cosplays are as elaborate as this one

    The internet is full of Female Commander Shepard cosplay from Mass Effect, but very few are as terrific as this one. Visual artist Freya Willia has spent over two years painstakingly creating the perfect suit of armour and the best weapons to make her cosplay of Female Shepard as authentic as possible, Omni tool and […]

  • Deals with Gold: Assassin’s Creed Unity, Red Dead Redemption and more discounted

    This week’s Deals with Gold titles for Xbox Live subscribers is a good mix of modern games and old favourites. The list of discounted games through this week’s Deals with Gold is live with discounts on Assassin’s Creed Unity, Amazing Spider-Man 2, Red Dead Redemption, Max Payne 3, and more. The deals are live now […]

  • Destiny guide: how to maximise your Grimoire Points

    Destiny players regularly compare the size of their Grimoire Points. Learn how to make yours the biggest. Destiny guide: how to earn Grimoire Points In Destiny, earning most Grimoire cards is just a matter of playing the game, maybe a little more attentively than usual. You’ll either need to complete a certain number of actions […]

  • Shovel Knight: Plague of Shadows will let you play as a baddie

    Shovel Knight owners will benefit from the generosity of Kickstarter backers quite soon. Because Shovel Knight was overfunded during its Kickstarter campaign, developer Yacht Club Games committed to releasing free content updates. The first of these, Plague of Shadows, has now been detailed. The expansion stars baddy Plague Knight, who turns on his former allies, […]

  • GTA controversies, from Hot Coffee to PR manipulation

    GTA has a long history of controversy. The latest Did You Know Gaming tells the full stories behind the sensational headlines. Grand Theft Auto is such a byword for controversy that it’s easy to forget the full context of what actually happened to bring mainstream press, politicians and interest group awareness to the Rockstar series. […]

  • Infamous 2 one of five new PlayStation Now additions for March

    PlayStation Now will expand to the tune of five new games this month. The March PS Now additions are Infamous 2, Twisted Metal, R-Type Dimensions, Alone in the Dark: Inferno and Operation Flashpoint: Red River. PS Now will set you back $20 per month or $45 for a three month subscription. It offers all you […]

  • Final Fantasy 10/10-2 HD Remaster gets PS4 release date

    Final Fantasy 10/10-2 HD Remaster hits PS4 in May. The PS4 release date for Final Fantasy 10/10-2 HD Remaster is May 12 in North America and May 15 in Europe. Gematsu reports a special pre-order bonus calendar with art by Yoshitaka Amano is available through the Square Enix Store and participating retailers. In Europe, pre-ordering […]

  • Call of Duty: Advanced Warfare getting 15 new Prestige levels

    Call of Duty: Advanced Warfare players can now aspire to the ranks of Grand Master Prestige. Advanced Warfare developer Sledgehammer Games will add 15 more Prestige levels to the latest Call of Duty, giving players at max XP a chance to grow even further. According to the Sledgehammer Games blog, when you enter Master level […]

  • Destiny: Crota’s End recreated in Minecraft

    Destiny’s toughest challenge gets even nastier if you throw Creepers into the mix. The ultimate Destiny challenge – for now – is the Crota’s End raid. Taking place in an alternate dimension accessed through the Hellmouth on the Moon, the Raid takes Guardians through a pit of darkness to the resting place of Crota himself. […]

  • Xenoblade Chronicles 3D trailer introduces the Heir to the Monado

    Xenoblade Chronicles 3D protagonist Shulk is the Heir to the Monado, his distinctive red sword. Let this trailer fill you in on what that means. Xenoblade Chronicles 3D releases for New 3DS on April 2 in Europe and April 10 in North America. As well as all the content of the Wii original, it has […]

  • The Elder Scrolls: Total War mod covers Morrowind, Oblivion and more

    The Elder Scrolls: Total War is a terrific mod allowing you get get intimately involved with the history of Bethesda’s detailed fantasy universe. The first release of The Elder Scrolls: Total War dropped on the weekend, giving players their first chance to try out LoRdNazgu1‘s creation. This version runs from 3E 427 to 4E 45, […]

  • Five Nights at Freddy’s 3 out now on Steam

    Five Nights at Freddy’s 3 is out now. Yes, we’re surprised too. You can grab Five Nights at Freddy’s 3 on Steam for $8. Developer Scott Cawthon really doesn’t mess about; the game was only announced in early January. Here’s the blurb: Thirty years after Freddy Fazbear’s Pizza closed it’s doors, the events that took […]

  • EVE Online heister makes off with $13,000 worth of goods

    EVE Online is a hotbed of villainy, espionage and backstabbing, but one intrepid corporate thief has made waves even in this setting. The thing about EVE Online is that it’s a true sandbox: the game’s rules are very loose, and allow players to make careers out of theft, piracy, assassination and espionage in addition to […]

  • Marth Amiibo getting a stock refresh in North America

    Nintendo of America has announced a fresh supply of the difficult to find Marth Amiibo. The Marth Amiibo will be back in stock in the US in late April, the platform holder said on Twitter today. Planning to pick up Code Name: S.T.E.A.M. and don’t have a Marth amiibo? More are headed to stores in […]

  • Skyrim beta update upgrades creation kit file size

    Skyrim has been granted a new beta update – more than three years after launch! – to improve the experience for modders and those who use them. The Elder Scrolls V: Skyrim released in November 2011. I think that’s worth noting before we discuss the beta update that dropped today, even as Bethesda is working […]

  • Paradox’s next epic RPG is, uh, Knights of Pen & Paper 2

    Knights of Pen & Paper 2 is very serious business so please enjoy this very serious trailer. “Return to the dicey world of Knights of Pen & Paper for a new turn-based adventure, where players get to take on the role of players, and also of the game’s encounter-designing, rules-laywering GM in a fully customizable […]

  • Amplitude looks amazing in new gameplay trailer, has a team multiplayer mode

    Amplitude may have been delayed but we still get something this March: a fine new gameplay trailer. Amplitude is coming to PlayStation 3 and PS4 sometime in northern summer. It’s a reprisal of Harmonix’s classic rhythm action game, a forerunner to its later efforts with Guitar Hero and Rock Band, and was crowdfunded. Update: Turns […]

  • DayZ creator’s “crazy”, “esoteric” next game developed with Improbable

    DayZ creator Dean “Rocket” Hall has dropped the first vague details of his new game project. “I do not want to make safe games. I do not want to make games the way we have been making them. What if the most experienced video game staff in the world collaborated on the most esoteric and […]

  • Battlefield Hardline will support AMD’s Mantle

    AMD has confirmed what most Battlefield fans thought. Battlefield Hardline will indeed support Mantle. Battlefield Hardline will support Mantle, AMD has confirmed. Some players weren’t sure whether the retail version of the game will support AMD’s API, due to its absence from the recent PC beta. AMD did not say whether the feature will be […]

  • Unreal Engine 4 GDC 2015 sizzle reel shows what the tech can do

    Unreal Engine 4 is a pretty versatile bit of tech, as this new sizzle reel shows. As one of the more ubiquitous engines, Unreal will be on show at GDC this week. Developer Epic produced the following sizzle reel to quickly demonstrate what it can do – cutting edge graphics (there are very few games […]

  • Survarium’s latest patch removes limit on battle ammo, rebalances experience gain

    The latest Survarium patch has readjusted the value of experience and reputation points gained and removed the limit to the maximum amount of ammo you can use in combat. Survarium developer Vostok Games has released patch 0.27a to the public, having recently finished testing it. The patch is a major one and covers changes to […]

  • The Hunt Begins in new Bloodborne TV spot

    Bloodborne is so close you can almost smell its coppery tang on the wind – and also you can watch commercials for it. Bloodborne arrives on PS4 at the end of this month (March 24 North America, March 25 Europe, March 27 UK) so excitement is starting to build. Sony isn’t helping keep us calm […]

  • World of Warcraft: you’ll soon be able to buy game time with gold

    Blizzard will soon allow World of Warcraft players to exchange in-game gold for game time and vice versa. Blizzard has announced a new system that will launch soon for World of Warcraft. The system is called WoW Token. Using this system, players will be able to buy game time using in-game gold. Here’s how it […]

  • 3D Realms’ Bombshell returns with the first gameplay trailer

    Remember 3D Realms’ Bombshell? The isometric ARPG that was announced last year? Well, it’s back, and we get to see gameplay footage. The game stars Shelly “Bombshell” Harrison, a bomb technician turned mercenary with a mechanical arm. She will embark on a quest to rescue the president and save Earth, all while shooting aliens. The […]

  • Unreal Engine 4 is now free for everyone to use

    Epic Games has made Unreal Engine 4 available for anyone to download and use, for free. Unreal Engine 4 is now free. Anyone can download it and start using it, the developer announced today in a blog post. The download features the the full set of tools used by Epic, and includes 100% of the […]

  • Call of Duty European Championship winner announced

    The winner of the European round of the Call of Duty Championship has been announced. This past weekend, 28 teams representing UK, France, Germany, Spain, Italy, Netherlands, Sweden, Finland, the rest of Europe and Middle East attended the final of the European round of the Call of Duty Championship. UK team Epsilon eSports was crowned […]

  • GOG brings back Insomnia sale with discounts up to 90% off is bringing back its Insomnia sale event with even more games. GOG’s Insomnia sale is back with double the amount of games. This year, there will be two sets of games available at once. The sets are seasoned classics and fresh new titles. Each set will feature games with discounts up to 90% off, […]

  • 2K is shutting down NBA 2K14 online servers, won’t affect career save files

    2K will be shutting down the servers for NBA 2K14 this month. The publisher revealed yesterday that online servers for NBA 2K14 will be turned offline on March 31. “You will no longer be able to play ranked games/online association,” reads the announcement. NBA 2K14 relied on online servers to store save files for MyCareer […]

  • One Dead or Alive tournament organiser is proposing ban of “over-sexualised” costumes

    A Dead or Alive tournament organiser has suggested a soft ban on some of the game’s “over-sexualised” costumes, and not everyone is happy. Tournament organiser “The HuBBs” took to the FreeStepDodge forums to suggest a list of rules that other offline tournaments can follow. The list goes over stages, characters, moves, which is certainly in […]

  • Destiny: all the news from Bungie’s open house Q&A

    Bungie hosted an open house Q&A session with the community last week and lots of exciting news have come out of it. Arekkz Gaming has gathered all the information that came out of Bungie’s open house Q&A in one handy video. The list is massive, going over Exotic weapon balance, upcoming events, PVE, Crucible rewards, […]

  • Elite: Dangerous and Star Citizen to honour Nimoy with in-game memorials

    Developers behind space exploration games Elite: Dangerous and Star Citizen will honour the memory of Leonard Nimoy through in-game memorials. The develops of both games have confirmed separately that in-game memorials will be established to honour the memory of the late Star Trek actor, Leonard Nimoy, famous for playing Spock. Elite: Dangerous executive producer Michael […]

  • Deal: get a PlayStation 4 + three exclusives for $399

    Amazon’s latest PlayStation 4 deal is not one to miss. With purchase of a PlayStation 4 console from Amazon in the US, the online retailer will throw in digital codes for Infamous Second Son, Killzone Shadow Fall and The Last of Us: Remastered, all for the same MSRP of $399. The Last of Us Remastered […]

  • Destiny: this is how one player predicted House of Wolves details and Xur’s inventory

    The method one Redditor possibly used to leak some details from Destiny’s House of Wolves was the same one he used to predict the inventory of Xur: Agent of the Nine. Last week, Reddit user Megamanexe4 leaked a few pieces of House of Wolves expansion content. The leaks included strikes, new Crucible mode, and a […]

  • Mortal Kombat X is coming to iOS… as a card-battler

    Mortal Kombat X will be releasing on mobile devices in some form, just not the one you except. Mortal Kombat X is coming to Android and iOS devices as an extension of the main game. It will launch in April alongside the console versions. The mobile game will be part card collecting and part fighting […]

  • Metal Gear Solid 5: The Phantom Pain announcement coming this Wednesday

    Kojima Productions will unveil something about Metal Gear Solid 5: The Phantom Pain this Wednesday. Metal Gear Solid fans should standby for a Phantom Pain-related announcement on Wednesday, March 4. According to developer Kojima Productions’ Twitter, there’s going to be an announcement at 2pm GMT on Wednesday. The developer posted the following image. The image […]

  • Reader survey: time to let us get to know you better!

    We’d really appreciate it if you could fill in this survey about the websites you read and the games you buy. It massively helps! You can fill out the survey right here and obviously all the information you supply is confidential. It helps us build a better picture of the people who read our site […]

  • Battlefield Hardline Premium: here’s everything you get for $50

    Battlefield Hardline’s Premium membership will give players access to 4 new features, early access to expansion packs and more. EA detailed the offer today – it costs $50 in total (£40 in the UK) and gives players a whole bundle of new gear and content. Check it all out in handy list form below: Masks […]

  • Hayter’s gonna hate: the voice of Solid Snake wouldn’t answer my Metal Gear question

    Voice actor and Hollywood writer David Hayter discusses the differences between movies and games. And politely declines my leading question. “It might be fun to do a crazy, over-the-top film version of Saint’s Row.” Yeah, that headline is a bit cheap but you’re reading the work of a man who once asked the maker of […]

  • Xbox One bundle gets £100 price cut in UK

    Microsoft has knocked up to £100 off Xbox One bundles in the UK. The Xbox One with Kinect Assassin’s Creed bundle is now £100 cheaper and comes with a free £20 voucher to be spent on the official Microsoft online store. Over on the Xbox online store there’s a £70 price cut on the white […]

  • Pokemon Shuffle downloaded 1m times, free stuff given out to celebrate

    Free-to-play 3DS title Pokemon Shuffle has been downloaded over 1 million times. As a reward for playing the match-3 puzzle game Nintendo has gifted players a Complexity -1 item for free. The item reduces the difficulty of a level, according to Eurogamer. By all accounts Pokemon Shuffle is a cynical game with poorly implemented microtransactions. […]