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Report - EA Sports to form new Texas studio

EA Sports is said to be deciding on a Texas location for a new development team.

IGN cites an internal memo from the desk of EA Sports head Daryl Holt.

"We have aggressive plans for expansion, and I will be visiting Austin, Texas, this week to assess potential space for a new EA Sports studio location," Holt said.

"Our goal is to attract, hire and retain the industry's best talent."

Retaining talent has become an issue for EA Sports recently following some high-profile departures from Madden studio EA Tiburon.

"With these departures comes a renewed focus on retention, but also a realization that these departures create new opportunities for our people at all levels within the studio," Holt wrote of the affair, adding that EA Sports has "cemented a new development structure".

The new studio will be the third EA Sports team in North America.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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