Confirmed: 3DS sold under 400,000 units in its US launch week

Friday, 15th April 2011 08:21 GMT By Patrick Garratt

Nintendo of America boss Reggie Fils-Aime has confirmed to USA today that 3DS sold less than 400,000 units in its first seven days on sale in the US.

The exec was speaking after the release of March NPD figures last night, in which it was all but confirmed by the tracker that the machine had sold in the 400,000 region last month.

DS sold 500,000 units in its launch week in America in November 2004.

Reggie shrugged off the failure to beat the DS number, though, describing the two launches as “apples and oranges”.

“When we launched DS we launched going right into the Thanksgiving week,” he said. “From a pure timing seasonality, you are not going to be able to compare the two launches.”

He added: “We are going to be continuing to sell DS and that platform is going to continue to build on its legacy of the best-selling hardware system ever in the US. I would love to have the Nintendo 3DS eclipse that, but this is a new platform that we have just given birth to.

“I would love to have ongoing comparisons to the DS business because that would certainly mean we are doing a good job growing the Nintendo 3DS business.”

3DS sold 400,000 units in its opening week in Japan, but had only sold just over half its initial stock allocation six weeks later.

The handheld beat DS’s launch weekend sales figures in the US, selling 113,000 units in 24 hours.



  1. Joe Anderson

    Its a great machine, the software is very poor though. Also if you turn off the 3D then its just a DS with better graphics, meaning you’d probably be best waiting for the NGP, unless you are a Mario fanatic.

    #1 4 years ago
  2. Rudderless

    That’s a bizarre thing to say. The launch line-up could be better, but the software certainly isn’t “very poor”, and nor is the console “just a DS with better graphics”. And neither complaint tallies with your insistence that “it’s a great machine”.

    #2 4 years ago
  3. Soong

    @Rudderless you can’t possibly deny that Sony products are superior though

    #3 4 years ago
  4. Newbie101

    Wow, awesome sales for the 3DS considering the price point and the economic crisis.

    What till Mario, Mario Kart and Zelda are out… sell like hot cakes….

    #4 4 years ago
  5. Christopher Jack

    @1, Completely agreed.

    #5 4 years ago
  6. Hakkiz

    @Soong: Personally I wouldn’t say PSP is superior to DS. And before PSP2 is actually out, it may be a bit iffy to try compare 3DS to it. 3DS definately needs new and original games, not just classics with 3D support, but something that truly take advantage of everything it has to offer. And (downloadable) 3D movies would also work rather well on that. PSP2 looks very good indeed, but I’m a bit concerned about the size of that thing. It’s even bigger than PSP, which was already a tad too big to just put in your pocket. But that’s just me.

    Anyway, both of them will also face the growth of IOS and Android, so selling 400 000 ain’t bad.

    #6 4 years ago
  7. Kerplunk

    You may be the boss at NOA, Reggie, but when you inject stuff like “timing seasonality” into your statements you can’t help but remind everyone that you’re just a marketing man in a more expensive suit.

    3DS needs games, badly.
    /Gauntlet voice

    #7 4 years ago

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