Report: GAME selling 3DS consoles and games bought elsewhere as “pre-owned”

Wednesday, 30th March 2011 07:10 GMT By Brenna Hillier

Pre-owned 3DS consoles in stock at GAME on launch weekend? If you called monkeyshines, you may be right.

According to information received by Eurogamer, British retailer GAME encouraged its staff to nip over the road to Tesco and buy up available 3DS stock with the cash from the registers.

The newly-purchased consoles and games were then to be sold as pre-owned stock.

Tesco had offered the handheld bundled with one game for £209.90 on launch day. GAME’s own bundles were slightly lower priced, but featured less desirable launch titles.

This strange tactic was apparently employed to counter limited stock, with the “pre-owned” bundles to be sold at full price due to “expected supply shortage”. Employees were reportedly warned not to begin offering the “pre-owned” stock until the store’s original supply ran out.

GAME gave a statement on the matter saying it had authorised the purchases to help stores build up stock.

“Some of our stores wanted to move quickly last weekend to build their pre-owned stocks of 3DS at the same time as their local competitors, so we gave them a process to do that.

“It was not mandatory, and happened in small volumes.”

However, one GAME employee said a store had been reprimanded for not participating.

Thanks, Joystiq.



  1. Mattigan


    Let the customer decide where to buy their new toy, if you can’t match their offer then tough, don’t spoil it by buying up all their stock, it just makes you look like miserly cunts.

    #1 4 years ago
  2. tenthousandgothsonacid

    I don’t see what the problem is. If they were selling them as new or for more money there’d me a problem, but otherwise meh…

    #2 4 years ago
  3. mojo

    not sure what the fuzz is..

    store buys stuff and sells it.
    if competition gets ugly, methods get ugly.

    #3 4 years ago
  4. Patrick Garratt

    I can’t believe anyone’s getting excited by this. This is what shops do.

    #4 4 years ago
  5. Blerk

    But did they add pubes to the boxes before putting them back on sale?

    #5 4 years ago
  6. Patrick Garratt


    #6 4 years ago
  7. DrDamn

    Is it? They are helping create artificially the problem they are hoping to profit from at the expense of the consumer. I doubt Tesco are particularly impressed either. It seems to have backfired quite nicely though, as apart from the bad press they are getting the stock levels have been very good.

    #7 4 years ago
  8. AHA-Lambda

    is this not in some way illegal?

    #8 4 years ago

Comments are now closed on this article.