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Sky Sports warned by Ofcom for EA branding

Sky Sports has been warned by UK watchdog Ofcom over complaints that it showed "blatant" and irrelevant" EA Sports logos during a Premer League game last September.

The match in question, Everton vs Manchester United, seen the EA Sports logo 14 times throughout the game and in post-match analysis, MediaWeek reports.

Sky claimed that EA Sports was simply an "official technology partner", where the branding would be allowed under such pretense. But Ofcom said that EA was not supplying any noted technology to BSkyB.

Although it isn't affiliated in Sky in any way, the Premier League announced last year that EA Sports had become an official technology partner.

Because of that, Sky Sports was in breach of Rule 10.3 of the Broadcast Code. That rule dictates the promotion of services and products. But no more action will be taken against Sky.

The broadcaster, however, did say that "on this occasion, the application of the EA on-screen credit should have been subject to greater editorial judgement given the high-scoring nature of this particular game, which meant the credit was displayed on a higher than normal number of occasions."

Thanks, GI.

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About the Author

Johnny Cullen

Contributor

Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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