VAT increase pushes up game prices in UK

Tuesday, 4th January 2011 16:51 GMT By Patrick Garratt


Today’s 2.5 percent UK VAT increase to 20 percent has, rather obviously, had a knock-on effect on retail prices – including those of games.

As MCV reports, the price of many games on sale at GAME for £39.99 yesterday has now jumped to £40.99.

In addition, the price of a PS3 Move Stater Pack has increased from £49.99 to £52.99.

Xbox 360 hardware SKUs at the chain, including the 250GB (now £203.99), 4GB (£152.99) and 250GB with Kinect (£305.99) have also been upped.

“We are working hard with our suppliers to minimise the impact of the VAT rise on product prices but from 4 January 2011, customers will see some increase in our in-store and online prices,” an official spokesperson said.

“However every week, customers will also see that we have a wide range of special deals and promotions that offer a greater discount than the VAT rise and offer incredible value for our customers. These will continue in 2011 and we are confident that customers will see that we provide value and expertise that they can not find anywhere else.”

Argos and Amazon have also raised the prices of their games in Britain.



  1. DrDamn

    That’s a sneaky price increase for the Move Starter Pack. Obviously a Live sub should stay at £39.99 though as they sure as hell didn’t reduce it when VAT was reduced to 15% a while back.

    #1 4 years ago
  2. tenthousandgothsonacid

    As Dr D points out they didn’t drop their game prices when VAT was 15%. Only Amazon and John Lewis did that. The rest of them can fuck off with their theiving bullshit.

    Whilst we’re talking about VAT rises I do hope you’re all aware it wouldn’t be necessary if Vodafone paid their tax legally.

    #2 4 years ago
  3. DrDamn

    Err -where has the Move Starter Pack gone up to £52.99 btw? Game and HMV have it at the older price of £49.99. Shopto mention the RRP is £51.05 but sell at £45.85.

    #3 4 years ago
  4. DrDamn

    Hmmm – also £39.99 -> £40.99 is about an addition 2.5% … but that’s not right. It should be 39.99/1.175 * 1.2 = £40.84. Sneaky basts!

    #4 4 years ago
  5. Hunam

    Who cares though, Zavvi will still sell them at £18 3 months down the line anyway.

    This is just another reason for me never to buy a game full price anymore.

    #5 4 years ago
  6. OlderGamer

    This kind of goes in line with Acti saying the new tax laws in UK will drive them out and have them seeking other nations to make stuff in.

    Personialy, tho I don’t live in UK, I don’t think trying to close the budget gap is a bad thing. I would like some of the US law makers to do the same.

    #6 4 years ago
  7. NeoSquall

    It’s a bit less cheaper than buying retail games in Italy, but it’s still cheaper.

    #7 4 years ago
  8. Dimacorgan

    @5 Amen, man, amen…

    #8 4 years ago
  9. freedoms_stain

    Stealth tax on lower earners FTW! No wait, the opposite of that. Lose, definitely lose.

    #9 4 years ago
  10. xino

    when I saw the title, I nearly got pissed off, and I saw it was just £1 extra…so it shouldn’t be that bad

    #10 4 years ago
  11. Grimrita

    Who cares? Its GAME.

    #11 4 years ago

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