Tue, Nov 16, 2010 | 19:28 GMT

Activision “exploring options” over Bizarre Creations’ future

bizarrelogo

Activision has released a statement saying it is “exploring our options regarding the future” of UK developer Bizarre Creations.

Said the firm: “Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.”

VG247 was told earlier by multiple sources that Bizarre Creations has shut with the loss of 200 staff.

UK development sources corroborated the news.

GiantBomb has gone live with a quote from a source saying, “Bizarre Creations will be going through a ’90-day consultation period, statutory redundancy.’”

Multiple tweets and forum threads added weight to the story before Activision made its official statement.

An editor at wethegamerz.com has supposedly spoken to Bizarre staff, just tweeting, “I have just gotten off the phone with a representative of Bizarre Creations. He noted there was some truth to the lay-offs. When i asked of the closing he stated there was some truth in it all but he wasn’t allowed to expand.”

Bizarre Creations, the developer of the highly acclaimed Project Gotham Racing series, was bought by Activision in 2007.

67 comments

#51

Stephany Nunneley
16/11/10, 7:14 pm

Updated again.

#52

M2Kx
16/11/10, 7:15 pm

There’s to much update in it!

#53

Stephany Nunneley
16/11/10, 7:16 pm

Well, all I have to say on the matter is you would genuinely have to be a heartless person to find pleasure in someone’s misfortune. I will leave it at that.

#54

Freek
16/11/10, 7:18 pm

Moral of the story: studio owners, look to THQ, Zenimax and EA instead, or face a risky couple of years at Acti.

#55

Erthazus
16/11/10, 7:38 pm

@47, “Dude, seriously… that’s so unfair. You don’t know the budget they had, you don’t know how many creative limitations they got due to the license, you don’t know how much time they got, you don’t know anything… ”

budget? they had for the last game Bruce Feirstein as a writer. Blood Stone features the voices and likenesses of Daniel Craig, Judi Dench, and Joss Stone. Bad budget?

Creative limitations? Activision wanted to kill them from the start but others have a freedom?

How much time they got? You think Activision that stupid?

Gosh, how naive you are. You think that Activision don’t want to make a profit?

#56

Gadzooks!
16/11/10, 7:39 pm

Blur is a superb game. It was just a victim of bad timing. BC shouldnt have to pay for the publishers mistakes.

#57

OwningXylophone
16/11/10, 7:43 pm

@55

“Blood Stone features the voices and likenesses of Daniel Craig, Judi Dench, and Joss Stone. Bad budget?”

Can you say contractual obligation? This will have had nothing to do with the games budget. They just spent all that time and effort rebooting the Bond franchise, it would seem stupid to let a video game developer come along and change fundamental characters wouldn’t it…

#58

manamana
16/11/10, 7:47 pm

Erthazus, you really are a Twat.

#59

DSB
16/11/10, 7:52 pm

Blur was an average racing game, but I think the room for those today is very limited, especially after the Need For Speed tidalwave. And who’s satisfied with an average racer from the studio that made Gotham?

What puzzles me is why Bizarre is first in line to get the axe, when Activision has a number of far less convincing studios to choose from.

#60

Freek
16/11/10, 8:37 pm

Indeed. We get another stupid skate board game with a silly plastic atachment that nobody wanted or even remotly worked but they kill of Blur.
Makes perfect sense!

#61

EscoBlades
16/11/10, 9:17 pm

Blur was average. Even Split Second was a superior game. That is all besides the point.

It still sucks when anyone has to (potentially) lose their job. It ain’t like the British Games Industry has a glut of developers or studios like their American counterparts.

#62

DSB
16/11/10, 9:56 pm

@61 EU businesses generally don’t stand a chance in multinational corporations today, since you save far more by shutting down an EU business, than you do shutting down a tax incentivized business anywhere else. The same thing recently happened to IO Interactive in Denmark.

It seems that Activisions other mediocre studios are either in California or Canada. That pretty much clears it up.

#63

The_Red
16/11/10, 9:57 pm

Their games came out at really REALLY bad times. Blur came out really close to Split Second and it hurt both of them. Blood Stone came out along with GoldenEye remake which while on a different platform than BS, had most of the hype and anticipation among fans.

#64

triggerhappy686
16/11/10, 11:48 pm

Activision are shits. Erthazus is a loser who has no idea whats shes talking about.

#65

KingCancer
17/11/10, 1:49 am

there going to kill bungie next. finally!

#66

Old MacDonald
17/11/10, 8:42 am

“budget? they had for the last game Bruce Feirstein as a writer. Blood Stone features the voices and likenesses of Daniel Craig, Judi Dench, and Joss Stone. Bad budget?”

Yeah, if anything I’d expect all those expenses to have a negative impact on the game’s actual development budget. You think Bizarre were the ones who came up with the idea of spending money to get Bruce Feirstein as a writer? Not likely. You think Bruce Feirstein made the game better? Not likely.

#67

Blerk
17/11/10, 8:45 am

For shame. Perhaps if Activision had actually bothered to do some publicity for Blood Stone and not just quietly thrown it out to die alongside Call of Duty it might’ve even sold a few copies.

I wonder if Microsoft will dig into their wallets, given the PGR-reboot rumours of late?

Leave a Reply