Mon, Nov 15, 2010 | 11:38 GMT
Microsoft: Kinect doesn’t capture data for ads
Following comments from Xbox COO Dennis Durkin that suggested Kinect could be used as a data collection tool for marketing purposes, Microsoft has sought to assuage fears of being watched by the peripheral.
“Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes,” the company said in a statement given to the Wall Street Journal.
“Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.”
Durkin said last week that, “Your wife in the future might get a different set of content choices than you, because we have a smart device that knows her preferences are different than yours. Those are the kinds of things that, when you add this new sensor into the equation, there’s a bunch of business opportunities that also come with that.”
Looks like someone might not be asked to that “special” Kinect launch dinner this Christmas.
Kinect launched on November 4 in the US and November 10 in Europe.
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Posted in: Kinect, Microsoft, Xbox 360
Tags: Dennis Durkin
7 comments
#1
The_Red
15/11/10, 11:55 am
I really REALLY hope Fox News picks this up and creates an awesome controversy around Kinect. It would be a fun one to watch.
#2
2plus2equals5
15/11/10, 12:01 pm
Easy:
http://www.internetactu.net/wp-content/documents/1984BigBrotherPoster_nazi.jpg
PS:
for who doesn’t know the original big brother(and the meaning of 2+2=5) go read George Orwell’s masterpiece 1984
PPS:
How can a tv format be named like an imaginary dictator?
#3
Jan
15/11/10, 12:53 pm
Yearh because NOBODY has a webcam in there virus laptops/phone now and days…
#4
Psychotext
15/11/10, 1:07 pm
My laptop camera makes me nervous.
#5
orakaa
15/11/10, 1:18 pm
“Your wife in the future might get a different set of content choices than you, because we have a smart device that knows her preferences are different than yours”
Ok… then what is this statement related to, if not MARKETING/ADS content ???
#6
Psychotext
15/11/10, 1:20 pm
Xbox live profile innit. They can track everything each profile does… with or without the camera.
#7
DarkElfa
15/11/10, 5:40 pm
I’m not sure if this would make me want to masturbate less or more in front of a Kinect.