Wed, Jun 02, 2010 | 11:10 BST
Rock Band Network Affiliates Program helps “bridge music and games”
Games. Music. Games and music. The Rock Band Network Affiliates Program synergises the fuck out of both of them.
The system allows bands to distribute and market music, the idea being you make music in Rock Band, upload it and get given a billion pounds by a record company because you’re so awesome.
Some of this may not happen.
The program features “music distribution, email marketing, social networking promotion, inventory fulfillment and more,” and “provides musicians, bands, labels or publishers, currently working with our affiliate partners, exposure to the Rock Band Network platform.”
You know if you care. The PR’s below.
Harmonix and MTV Games Announce the Rock Band Network Affiliates Program
Service Connects Bands with Trusted Music Distribution and Promotion Services
CAMBRIDGE, MA – JUNE 1, 2010 – Harmonix Music Systems and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced the launch of the Rock Band Network Affiliates Program. The Affiliates Program brings together bands and music distribution, promotion and tools sites under the Rock Band Network umbrella.
“The Affiliates Program is the next step in our goal of bridging the music and game spaces,” said Paul DeGooyer, SVP, Electronic Games and Music, MTV. “This initiative will promote the Rock Band Network to bands that frequent our affiliates’ sites and give the creators inside the Rock Band Network the opportunity to work with an amazing group of well-respected music distribution, promotion and technology sites, including Tunecore, Nimbit, Reverb Nation, Indaba Music and Topspin.”
The RBN Affiliates Program connects Rock Band Network bands with all the do-it-yourself tools they need to be successful – music distribution, email marketing, social networking promotion, inventory fulfillment and more. It provides musicians, bands, labels or publishers, currently working with our affiliate partners, exposure to the Rock Band Network platform. Inside of the RBN Creators Club, they will find the tools to produce, promote and sell tracks in Rock Band for millions of fans to discover through experiential and interactive gameplay.
Through this program, bands can receive special opportunities from affiliates, like waived and discounted account fees, complimentary distribution and promotion of RBN songs, banner ads, widgets, cross-promotional linking and more. The program gives bands the opportunity to sign up for available services and increase their exposure to fans in both the music and game spaces.
As a one-stop-shop for the Affiliates Program, musicians can find more information about the program, as well as individual affiliates and what they can offer at http://creators.rockband.com/affiliates.
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Posted in: EA, Music, PS3, Rhythm action, Xbox 360
Tags: harmonix, rock band, Rock Band Network Affiliates Program
1 comment
#1
OlderGamer
02/06/10, 2:37 pm
On the consumer end of it the deal is a flop.
So many crap songs to wade past looking for a gem in the rough. It just isn’t worth it. We play a lot. A LOT. Of RB/GH, and RBN is a complete waste of time.
We have found three songs on there. Only one of which was from someone we haven’t heard of before.
I am sorry and mean no disrespect to anyone in an indie or unsigned band. I understand breaking into the industry is tough and next to impossible. But for god sakes there is some really bad music on there.
What I want are songs from well known and LIKED bands.
RBN is a chance for fans to buy 70s prog metal, 80s hair metal, country western, 60/70s folks, 50s sock hop, etc … but mostly we get bombarded with death/thrash/indie/garbage. Music that is very small or completly lacking in fan base at all.
I think it is a joke. And I think it is sad that anyone would believe that the major record labels(do those even matter anymore?) are scanning RBN looking for the next Metallica/GreenDay/BFMV/Whatever.
RBN = great idea, very poorly marketed and managed.