Former DICE boss says Wii is “not a games machine”

Saturday, 27 February 2010 22:21 GMT By Stephany Nunneley


Ex-DICE boss, Fredrik Liliegrin, has called Wii a “virus” and has also said that Nintendo knows it’s “not a video games machine”.

Speaking with GamingUnion, Liliegrin says that the console is nothing more than a toy.

“If I got paid to develop a Wii game I would do it. I would not put an original IP on the Wii today unless I thought I had an absolute home run,” he said. “Because the Wii, to me, I would describe it as a Virus, that doesn’t stick.

“Everyone comes home, it’s a toy, people have got to realize the Wii is a toy, not an entertainment focused product. People come home, someone, they play Wii for a bit, feel it’s really cool, blah blah blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii.

“The people that only own the Wii, ask that consumer how often they use their machine. They just don’t use it, it was cool, but they’re not gamers, so they put it away.

“Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they’re fat and need to go work out, they need to find other alternatives.

“Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine.


Liliegrin currently rruns a company called Antic Entertainment, which produces ‘casual games for the
hardcore’. It’s latest release is Junk Battles.

Thanks, GoNintendo.