Fri, Jan 22, 2010 | 19:01 GMT
Gearbox: Borderlands’ success attributed to catering to “the current gamer”
Gearbox president Randy Pitchford has said that Borderlands “can be a lesson” to all developers when making a videogame, as the title’s success can be attributed to catering to “the current gamer”.
“Perhaps Borderlands can be a lesson for all of us — that when making a videogame, we should not be afraid to identify gamers as the audience,” Pitchford told IGN (via Joystiq). “I wonder if too frequently publishers and developers are so caught up with going after new, untapped audiences that they can forget to care for the largest, most loyal and reliable audience there is — the current gamer.
Gearbox plans to add more content to Borderlands soon, and it includes a level cap increase. There’s no word on how much DLC the original game’s going to eventually get, but there’s more coming.
“We are investing a lot of time in supporting the game with free updates and paid downloadable content,” he added. “There will be some announcements on both fronts soon, I expect,. We have a lot of motivation to do more with the game and have a lot of lessons we’re applying not only to our immediate efforts, but to our ambitions for the future.
“I don’t have anything specifics to announce at this time, though.”
Last year, Gearbox creative director Mikey Neumann told VG247 that a sequel to the shooter would be “a no-brainer”, so there’s always that too.
7 comments
#1
Phoenixblight
22/01/10, 7:13 pm
Borderlands is a great game but it shouldn’t be used as an example to what it should be achieved. Because without someone else someone to play with the game is rather dull, it was the flavor of the month for me.
#2
Yoshi
22/01/10, 7:34 pm
But can u name any game that offers singleplayer co-op which is fun to play singleplayer on your own?
#3
AHA-Lambda
22/01/10, 7:54 pm
gears of war?
halo?
resistance?
#4
Phoenixblight
22/01/10, 7:55 pm
The singleplayer game is dull and bland by yourself. I can name a better game that was fun with both CO op and SIngle player. Resident Evil 5.
#5
onlineatron
22/01/10, 7:59 pm
I only ever played Borderlands single player and I enjoyed it.
The ending was a huge let down and the universe and characters needed to be more fleshed out but there’s no denying it was fun.
As for Resident Evil 5… I hated that both SP and Co-op.
#6
AHA-Lambda
22/01/10, 8:06 pm
I hated both resi 5 and borderlands but that’s just my 2 cents
#7
SchafferFX
23/01/10, 11:20 am
Boarderlands was great single player… I persoanlly hate multiplayer RPG style games as people either go to fast or to slow and break up the pace that you feel like going.
@onlineatron my god that was a huge let down!
As for RE5 I wouldn’t of played it single player no matter what…