Mon, Nov 02, 2009 | 15:33 GMT
Valve: £6 million being spent for L4D2 campaign
Valve’s Doug Lombardi has revealed that, out of the $25 million being spent for the ad campaign for Left 4 Dead 2 worldwide, over $10 million will be used for the European ad campaign. Thats £6 million in sterling.
“$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release,” revealed Valve’s Doug Lombardi.
“Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history,” said the head of the studio Gabe Newell.
“Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers.”
The game is out on November 20 in the UK for the Xbox 360 and PC. Find more at MCV.
14 
Posted in: EA, Hot, PC, Shooter, Valve, Xbox 360
Tags: doug lombardi, gabe newell
14 comments
#1
Johnny Cullen
02/11/09, 3:36 pm
Looks like it’s already begun by the looks of it.
http://twitpic.com/o0c7y
#2
The Hindle
02/11/09, 3:43 pm
So whos buying this on day one?
#3
Blerk
02/11/09, 3:50 pm
Me!*
* not really
#4
mescalineeyes
02/11/09, 3:52 pm
game gets me all hot and bothered. cant wait!
#5
Tonka
02/11/09, 3:53 pm
signs petition
#6
The Hindle
02/11/09, 4:00 pm
Same here mescalineeyes, cant beleive its comin out so soon after Mw 2 though dam
#7
mescalineeyes
02/11/09, 4:07 pm
I am really ‘scared’ I’ll be alone on my friends list playing it. MW2 deserves it though, it is thoroughly wonderful.
#8
freedoms_stain
02/11/09, 4:20 pm
That’s an obscene amount of money. It must be more than they spent on development of 1 and 2 put together, but i suppose they won’t have had to sink much into 2 since it’s more along the lines of an incremental upgrade rather than a revolutionary new thing.
This game is essentially pure gravy for the Valve money train.
#9
Len
02/11/09, 4:36 pm
They had this plastered all over the floor at Victoria this morning whilst I stumbled to work.
#10
Windsmeare
02/11/09, 4:51 pm
When is the demo out (non-preorders), is it tomorrow?
#11
Phoenixblight
02/11/09, 4:52 pm
Steam allows you to preload and it unlocks supposedly tomorrow
#12
freedoms_stain
02/11/09, 4:56 pm
Oooooo, I might pre-load it overnight then, and give the 1st one a wee spin, I still haven’t tried Crash Course.
#13
Santa Clause
02/11/09, 5:55 pm
“So whos buying this on day one?”
*wave*
Also, that’s an impressive bus.
#14
The Hindle
02/11/09, 6:08 pm
Anyone ever manage to do the expert campaigns on L4d or Nothing special? I just managed it was fucking hard though.