Valve: £6 million being spent for L4D2 campaign

Monday, 2nd November 2009 15:33 GMT By Johnny Cullen


Valve’s Doug Lombardi has revealed that, out of the $25 million being spent for the ad campaign for Left 4 Dead 2 worldwide, over $10 million will be used for the European ad campaign. Thats £6 million in sterling.

“$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release,” revealed Valve’s Doug Lombardi.

“Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history,” said the head of the studio Gabe Newell.

“Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers.”

The game is out on November 20 in the UK for the Xbox 360 and PC. Find more at MCV.



  1. Johnny Cullen

    Looks like it’s already begun by the looks of it.

    #1 5 years ago
  2. The Hindle

    So whos buying this on day one?

    #2 5 years ago
  3. Blerk


    * not really

    #3 5 years ago
  4. mescalineeyes

    game gets me all hot and bothered. cant wait!

    #4 5 years ago
  5. Tonka

    signs petition

    #5 5 years ago
  6. The Hindle

    Same here mescalineeyes, cant beleive its comin out so soon after Mw 2 though dam

    #6 5 years ago
  7. mescalineeyes

    I am really ‘scared’ I’ll be alone on my friends list playing it. MW2 deserves it though, it is thoroughly wonderful.

    #7 5 years ago
  8. freedoms_stain

    That’s an obscene amount of money. It must be more than they spent on development of 1 and 2 put together, but i suppose they won’t have had to sink much into 2 since it’s more along the lines of an incremental upgrade rather than a revolutionary new thing.

    This game is essentially pure gravy for the Valve money train.

    #8 5 years ago
  9. Len

    They had this plastered all over the floor at Victoria this morning whilst I stumbled to work.

    #9 5 years ago
  10. Windsmeare

    When is the demo out (non-preorders), is it tomorrow?

    #10 5 years ago
  11. Phoenixblight

    Steam allows you to preload and it unlocks supposedly tomorrow

    #11 5 years ago
  12. freedoms_stain

    Oooooo, I might pre-load it overnight then, and give the 1st one a wee spin, I still haven’t tried Crash Course.

    #12 5 years ago
  13. Santa Clause

    “So whos buying this on day one?”


    Also, that’s an impressive bus.

    #13 5 years ago
  14. The Hindle

    Anyone ever manage to do the expert campaigns on L4d or Nothing special? I just managed it was fucking hard though.

    #14 5 years ago

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