If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Valve: £6 million being spent for L4D2 campaign

left4dead28

Valve's Doug Lombardi has revealed that, out of the $25 million being spent for the ad campaign for Left 4 Dead 2 worldwide, over $10 million will be used for the European ad campaign. Thats £6 million in sterling.

"$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release," revealed Valve's Doug Lombardi.

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history," said the head of the studio Gabe Newell.

"Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers."

The game is out on November 20 in the UK for the Xbox 360 and PC. Find more at MCV.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author

Johnny Cullen

Contributor

Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

Comments