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Microsoft’s take on August NPD: “Only console to show overall growth this year”

Friday, 11th September 2009 21:29 GMT By Stephany Nunneley

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Microsoft has responded to last night’s NPD figures by stating that Xbox 360 was the only console showing growth in the US this year, with sales increasing 17 percent year-over-year within the first eight months of 2009.

Sales for Xbox 360 reached 215,000 units for August and the company attributes this to the console’s starting price of $199, along with Netflix, and new stuff coming down the pipe (Last.fm, Facebook).

Additionally, the recent price reduction of the Xbox 360 Elite model to $299 has “set the stage for continued growth this year”, according to Microsoft, with the first week of sales “surpassing expectations”.

“Third-party sales on Xbox 360 totaled $130.4 million in August, more than any other system, and Xbox 360 has maintained the streak of leading third-party sales for every month of 2009,” said Microsoft. “Xbox 360 is also home to some of the season’s most-anticipated blockbuster titles with a line-up of exclusives that include Halo 3: ODST in September, Forza Motorsport 3 in October, and Left 4 Dead 2 this November.

“Fans across the country continued to make Xbox 360 the most popular way to play Madden NFL 10, and two other Xbox 360 titles, Batman: Arkham Asylum and NCAA Football 10 also made the top 10 console games list, showing that third-party titles continue to find success on Xbox 360.”

In the 12 months through August, Live has garnered over 20 million active members worldwide, with sales of this year’s Summer of Arcade more than doubling that of last year.

Next month, we will see just how high of a sales jump 360 attained with the recent price cut. It should prove to be very interesting.

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10 Comments

  1. Dr.Ghettoblaster

    What? Are they serious? Surely anyone can see the PS3 has finally gained some legs this year and is slowly gaining more and more momentum, no?

    #1 5 years ago
  2. Cort

    Yes. But this year ain’t over.

    #2 5 years ago
  3. hitnrun

    @Dr.Ghettoblaster: True, but considering that the PS3 has been “slowly gaining momentum” for the last 2 years, you can forgive MS from continuing to issue the obnoxious press releases until Sony actually wins a round in the past tense.

    #3 5 years ago
  4. KingCharMing

    Yeah, I cant wait to see what he says next month with the slim figures. What an entertaining man, does he do juggling too?

    #4 5 years ago
  5. NiceFellow

    Good job for MS PR the Slim didn’t release earlier, then. I love PR statements which, while true, are already redundant in light of the latest information.

    #5 5 years ago
  6. Cort

    In defence of the dude who made the statement, you do have to sell your soul to the devil in order to take up a job in PR.

    #6 5 years ago
  7. SticKboy

    Cort, by all accounts PR isn’t nearly as glamorous as you might think!

    #7 5 years ago
  8. Cort

    I didn’t mean sell your soul in the Johnson/Crossroads “I’ll give you anything you want for it” way, but sell your soul in the “you’re going to spend your life lying and deceiving and still have to sleep at night” way.

    ;)

    #8 5 years ago
  9. Eon

    @NiceFellow
    True but Sony were quite deceitful in their claims with the Slim sales. Their percentage increase was representative of the week prior to the Slims release which was also one of, if not their poorest week in sales all year globally wasn’t it?

    #9 5 years ago
  10. Cort

    They said week on week and everyone knew the previous week’s figure would have been lower than normal. There was no deceit.

    #10 5 years ago

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