SCEA: 300% increase in hardware sales thanks to $299 120Gb PS3

Thursday, 10 September 2009 19:44 GMT By Stephany Nunneley

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SCEA has announced that since the new 120Gb PS3 hit at $299 on September 1, a 300 percent increase in hardware sales has been reported.

Total revenue for PS3 hardware increased by 140 percent, comparing the first week of September to the week before the $299 price adjustment.

Sony plans for the upswing to continue leading up to the holidays, with its “It Only Does Everything” marketing campaign bringing awareness to the multimedia console.

Additionally, according to an August OTX industry survey of the launches that gamers want to buy most, five of the top 10 titles were on PS3.

These most wanted titles included God of War III, Final Fantasy XIII, Gran Turismo 5, and Call of Duty: Modern Warfare 2, and Sony has stated that with 25 exclusive titles slated through the holiday and into early next year, “these games are just the tip of the iceberg”.

The August NPDs come out this evening, and while the figures will not include the numbers from the Slim or new price point launch week, there is bound to be some good news there for Sony, we reckon.

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