SCEA: 300% increase in hardware sales thanks to $299 120Gb PS3

Thursday, 10th September 2009 19:44 GMT By Stephany Nunneley


SCEA has announced that since the new 120Gb PS3 hit at $299 on September 1, a 300 percent increase in hardware sales has been reported.

Total revenue for PS3 hardware increased by 140 percent, comparing the first week of September to the week before the $299 price adjustment.

Sony plans for the upswing to continue leading up to the holidays, with its “It Only Does Everything” marketing campaign bringing awareness to the multimedia console.

Additionally, according to an August OTX industry survey of the launches that gamers want to buy most, five of the top 10 titles were on PS3.

These most wanted titles included God of War III, Final Fantasy XIII, Gran Turismo 5, and Call of Duty: Modern Warfare 2, and Sony has stated that with 25 exclusive titles slated through the holiday and into early next year, “these games are just the tip of the iceberg”.

The August NPDs come out this evening, and while the figures will not include the numbers from the Slim or new price point launch week, there is bound to be some good news there for Sony, we reckon.



  1. Razor

    If Sony can push GT5 hard in the US, it could be a turning point. No doubt they’ll be pushing the inclusion of NASCAR to help it along.

    #1 5 years ago
  2. Jadeskye

    One solid week of sales following their console refresh and sony’s happy. Talk about easily amused.

    #2 5 years ago
  3. Zarckan

    Well it’s better than a kick in the crotch!

    #3 5 years ago
  4. onyxbox


    well MS were bragging about a 43% increase the week after they dropped the price of the elite.

    BTW: I hate f’ing percentages anyway… don’t really mean much. Before and after number of sold units would be more useful IMO

    #4 5 years ago
  5. Gekidami

    True, it is better then a kick in the crotch.

    #5 5 years ago
  6. Michael O'Connor

    Give Sony a break.

    The console is doing all right now; certainly a hell of a lot better than it was doing back in the beginning. As long as they keep reducing the price over time, more and more people will pick it up. That can’t be a bad thing.

    #6 5 years ago
  7. onyxbox

    Michael O’Connor,

    I agree, the press etc. has been gunning for Sony this time. I think 360 won the hearts and minds of the hardcore & gaming journalists before PS3 got out the door and as a result people became emotionally commited to the 360 because of the Acheivments and community aspects facilitated by XBL.

    That coupled with PS3′s initial high price.

    It’s good to see Sony get some success, they’ve done a lot of things right IMO, and they have showed some real stamina in the face of overwhelming negative spin, FUD and all that sort of stuff.

    I REALLY wouldn’t like to see them put out of business… Sony’s commitment to 1st party development produces some real highlights and i honestly believe no gamer should want that to go away.

    #7 5 years ago
  8. Jadeskye

    @ onyxbox, i agree with you entirely. bragging about your amazing product after it relaunches at a lower price is just nuts.

    However, the xbox is a fantastic product as is the PS3 and they both need eachother to survive.

    Sony had the leg up over the xbox, microsoft has the leg up over the PS3. eye for an eye.

    #8 5 years ago
  9. Blerk

    Seems slightly weird that the price dropped more in the US but sales increased more in Europe.

    #9 5 years ago
  10. NiceFellow

    Blerk, 360 is more popular in US vs Europe, while PS3 has been on mostly even footing since launch with 360 and retains better ‘desirability’ in Europe – hence in Europe the response to a price change will be higher, while in US it will help but there is still much more momentum towards 360.

    Price elasticities, you know.

    #10 5 years ago

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