EA CEO John Riccitello has told the Chicago Tribune that the newly introduced price-cut for the PS3 has come at the “right time” and is a “great move”.
He also praised Sony for not doing it just before Christmas or Thanksgiving.
“Consumers will likely be bombarded during the holiday season with an onslaught of messages from companies selling everything from DVDs to TVs to cell phones. Doing the price cut in the middle of August instead really stands out,” he said.
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