Thu, Aug 20, 2009 | 10:00 BST
Riccitiello: PS3 price-cut is a “great move”
EA CEO John Riccitello has told the Chicago Tribune that the newly introduced price-cut for the PS3 has come at the “right time” and is a “great move”.
He also praised Sony for not doing it just before Christmas or Thanksgiving.
“Consumers will likely be bombarded during the holiday season with an onslaught of messages from companies selling everything from DVDs to TVs to cell phones. Doing the price cut in the middle of August instead really stands out,” he said.
Sony cut the price of the PS3 to £249/$299/€299 on Tuesday at their GamesCom conference which went into effect as of yesterday.
More through the link.
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Posted in: GAMESCom 2009, Hot, PS3, Sony
Tags: ea, John Riccitello, price cut
10 comments
#1
Phoenixblight
20/08/09, 10:20 am
I concurr
#2
Psychotext
20/08/09, 10:21 am
Someone go and get that Activision twat’s response.
#3
G1GAHURTZ
20/08/09, 10:27 am
Yeah, maybe it was Kotick’s threat to pull support for the PS3 that pushed Sony into dropping the price.
Activision are soooooooo good for the games industry with their price awareness.
#4
Gekidami
20/08/09, 10:34 am
Kotick’s threat to pull support for the PS3 that pushed Sony into dropping the price? So what? They quickly made the Slim to after the threat?
#5
G1GAHURTZ
20/08/09, 10:36 am
Yeah, well I suppose they could have quicked made the slim to after the threat, but you can’t really be sure these days…
#6
Phoenixblight
20/08/09, 10:39 am
quicked?
I really don’t think Activision forced Sony to do it thats why Sony practically said fuck you in more or less words to Koticks response because they already knew they had a Ps3 slim coming out in a few months they were just waiting for this exact moment to do so.
#7
scuz
20/08/09, 11:00 am
LEAVE BRITNEY ALONE!
#8
Cort
20/08/09, 12:44 pm
As Sir Howard (I think) said, Kotick’s whining was just noise, intended to smother other things. What followed very soon after? Some discrete Acti announcements of big prices for new games and increased prices for next iterations of existing IPs.
Things rarely happen by accident or coincidence in big business.
#9
blackdreamhunk
20/08/09, 1:09 pm
price cut is not going to save the console decline.
#10
Psychotext
20/08/09, 1:10 pm
IT’S BDH! WHERE ARE MY LINKS BDH?!?!