Riccitiello: PS3 price-cut is a “great move”

Thursday, 20th August 2009 10:00 GMT By Johnny Cullen


EA CEO John Riccitello has told the Chicago Tribune that the newly introduced price-cut for the PS3 has come at the “right time” and is a “great move”.

He also praised Sony for not doing it just before Christmas or Thanksgiving.

“Consumers will likely be bombarded during the holiday season with an onslaught of messages from companies selling everything from DVDs to TVs to cell phones. Doing the price cut in the middle of August instead really stands out,” he said.

Sony cut the price of the PS3 to £249/$299/€299 on Tuesday at their GamesCom conference which went into effect as of yesterday.

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  1. Phoenixblight

    I concurr

    #1 5 years ago
  2. Psychotext

    Someone go and get that Activision twat’s response.

    #2 5 years ago

    Yeah, maybe it was Kotick’s threat to pull support for the PS3 that pushed Sony into dropping the price.

    Activision are soooooooo good for the games industry with their price awareness.

    #3 5 years ago
  4. Gekidami

    Kotick’s threat to pull support for the PS3 that pushed Sony into dropping the price? So what? They quickly made the Slim to after the threat?

    #4 5 years ago

    Yeah, well I suppose they could have quicked made the slim to after the threat, but you can’t really be sure these days…

    #5 5 years ago
  6. Phoenixblight


    I really don’t think Activision forced Sony to do it thats why Sony practically said fuck you in more or less words to Koticks response because they already knew they had a Ps3 slim coming out in a few months they were just waiting for this exact moment to do so.

    #6 5 years ago
  7. scuz


    #7 5 years ago
  8. Cort

    As Sir Howard (I think) said, Kotick’s whining was just noise, intended to smother other things. What followed very soon after? Some discrete Acti announcements of big prices for new games and increased prices for next iterations of existing IPs.

    Things rarely happen by accident or coincidence in big business.

    #8 5 years ago
  9. blackdreamhunk

    price cut is not going to save the console decline.

    #9 5 years ago
  10. Psychotext


    #10 5 years ago