Tue, Aug 18, 2009 | 09:01 BST
Eidos pull a Radiohead for Championship Manager 2010, pay what you like for it
Eidos have announced that you can buy Championship Manager 2010 from whatever price you like, from as little as 1p when it releases on September 10.
The scheme is mostly similar to what Radiohead did when they gave away their album, In Rainbows, back in October 2007: allowing people to pick their own price for the album.
However, unlike the Thom Yorke army, there is a minimum fee for delivering the game and the price you decide to give the game. This is the first time something like this has happened in the games industry.
More info here.
Thanks, Suikoden Fan.



16 comments
#1
Blerk
18/08/09, 9:04 am
I can see this going well.
#2
Funkyd
18/08/09, 9:08 am
/sarcasm
#3
Suikoden Fan
18/08/09, 9:19 am
It a good idea, if it does well maybe (by a small chance) more games may take this route.
#4
Eregol
18/08/09, 9:28 am
I wonder if the game is actually any good though?
Since Sports Interactive left and made Football manager, Champ Manager has gone backwards.
Will this be any different.
Also, what’s the betting they impose a review embargo, meaning that the game wont be released for review until it’s actually released, meaning they can maximise pre-order sales.
Granted, with this scheme they wont make a hell of a lot of cash, but the more they get out the door the better.
#5
G1GAHURTZ
18/08/09, 9:30 am
Definitely good news for the consumer!
At a time when the games industry is creeping towards a blanket price rise, Eidos should be given a lot of credit for this move
#6
G1GAHURTZ
18/08/09, 9:40 am
“I wonder if the game is actually any good though?”
Have you tried the demo?
Best Champman I’ve ever played, tbh.
Plus, I can’t see Eidos bothering to embargo any reviews when there is a demo out for everyone to try anyway.
If more devs start doing this sort of thing it’s bound to be good news for gamers, I’m sure.
#7
Hunam
18/08/09, 9:40 am
This is pretty much their marketing run to gain a fanbase for the sequels in the coming years.
#8
rrod360lol
18/08/09, 9:41 am
I think there’s a big difference between selling games and selling music. Radiohead have a loyal following. On the other hand, why on earth would anyone give Eidos more than 1p ?
Still, full marks for trying something new.
#9
cachucha
18/08/09, 9:45 am
this game has some loyal fans aswell and attracts a lot of people, so who knows it might work well, im actually going to give it a try
#10
Suikoden Fan
18/08/09, 9:48 am
I noticed there an optional £5 download for season updates, so it if you wanted everything at the lowest price its £7.51
#11
Johnny Cullen
18/08/09, 10:01 am
“I think there’s a big difference between selling games and selling music. Radiohead have a loyal following. On the other hand, why on earth would anyone give Eidos more than 1p ?”
This.
That said, fair play to them for trying it. You wouldnt see Acti, EA, Ubi or anyone else try something like that.
#12
Michael O'Connor
18/08/09, 10:36 am
Interesting.
You know, if this takes off, it might just prove a valid point for reducing the price of video games.
“I think there’s a big difference between selling games and selling music. Radiohead have a loyal following. On the other hand, why on earth would anyone give Eidos more than 1p ?”
Because Championship Manager has a loyal fanbase and has been around for years as well..?
#13
Suikoden Fan
18/08/09, 10:53 am
Maybe eidos saw what acti were doing with mw2 and thought to do the opposite to put themselves in a good light? just a thought
#14
Neolucifer
18/08/09, 12:36 pm
The simple fact of actually proposing this , should be rewarded , no matter the game
#15
No_PUDding
18/08/09, 12:46 pm
How much are Radiohead paying you Johnny? Stellar job of marketing so far today.
#16
Johnny Cullen
18/08/09, 1:16 pm
Pud – Any excuse, dude. Any excuse.
;D