Ubisoft hit hard by piracy, working on solution

By Nathan Grayson, Monday, 27 July 2009 21:12 GMT

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In an earnings call today, Ubisoft announced a 50 percent sales drop from the same quarter last year, and attributed the brunt of that heavy blow to piracy.

“Altogether on console, the piracy is low,” Ubisoft head Yves Guillemot said. “On the PC the piracy is quite a lot. We are working on a tool that would allow us to decrease that on the PC starting next year and probably one game this year.”

On top of that, Guillemot noted that DS piracy is a larger-than-expected problem — something he hopes to rectify by selling physical pack-ins (like figurines) with games.

The PSP, also, has seen its fair share of piracy in the past, but now that the console possesses “new ways to control piracy,” Ubisoft is once again looking into potential projects on Sony’s handheld.

Thanks, Kotaku.

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