Thu, May 28, 2009 | 11:00 BST
E3 – Moore wants “strut and swagger” back
EA Sports boss Peter Moore’s told MCV that this year’s E3 should be about the cojones, hombre.
“We need to regain the industry’s strut and swagger – something that the E3 Expo once so wonderfully portrayed,” he said.
Moore, one of the greatest strut-and-swaggerers to ever grace E3′s big stage, said 2009 was the year E3 needed to be reborn.
“We also need to demonstrate as a global industry how video games are at the absolute forefront of connected entertainment,” he said, adding that the show should “embrace the games industry’s loyal consumers in more meaningful ways at the event – and not shut them out.”
More through there. E3 2009 kicks off on Monday.
9 comments
#1
Mike
28/05/09, 11:00 am
You go Pete.
#2
tenthousandgothsonacid
28/05/09, 11:16 am
“We don’t have much to announce at E3 so we’re going to shout instead”
#3
Blerk
28/05/09, 11:16 am
Who’s doing EA’s conference?
#4
Patrick Garratt
28/05/09, 11:18 am
JR.
#5
Blerk
28/05/09, 11:20 am
I bet he doesn’t have pretend tattoos.
#6
Patrick Garratt
28/05/09, 11:24 am
“Cum get sum” across his ass.
#7
slayernl
28/05/09, 11:46 am
I’m sory but I must be to foreign to know this but with is
“strut and swagger”?
#8
jnms
28/05/09, 1:38 pm
@slayernl; it’s to act like a peacock, or other colourful bird on display. That sort of thing, boasting, exaggerating or simply showing just how good you actually are.
#9
slayernl
28/05/09, 1:51 pm
@ jums thanks for the info