Thu, Apr 09, 2009 | 16:59 BST
EA Sports wants to be a household name on par with Nike, ESPN
Peter Moore has told M16 that he wants EA Sports on par with other brands like Nike and ESPN.
Moore’s grandiose plan is based on “personal access to the emotion of sports,” he said. Gaming is changing, and therefore he feels it’s a good time to explore other forms of brand-usage never tried by the firm’s marketing team, like free-to-play and social networking.
He added that EA needs to appeal to a different consumer for such marketing to succeed, while still appealing to the core.
More through there.
Related posts
One account for Spore per household policy causes anger
Deloitte survey says average UK household spends over 6 hours a week on gaming
6 
Posted in: Development, EA, MI6 2009, Sports
Tags: ea sports, peter moore
6 comments
#1
theevilaires
09/04/09, 5:04 pm
To achieve that goal they’ll have to earn a lot of respect. Moore can start by not purposely gimping the ps3 versions of all EA sports titles so they run better on xbox360.
#2
Gekidami
09/04/09, 5:05 pm
EA Shoes: Just like their games you’ll find most of them in the [bargin] bin.
#3
Grimrita
09/04/09, 5:15 pm
Well there is alot of hot air from Moore – they said all this crap last year. If I saw a nike running shoe on the shelf or an EA running shoe – the nike would get my cash!
#4
TheTwelve
09/04/09, 5:17 pm
Ewwwww.
12
#5
wz
09/04/09, 5:23 pm
EA running shoe? U got probz wiv ur undastandingz.
#6
ShiroGamer
10/04/09, 12:36 am
so then we can buy T-Shirts with EA on em instead of NIKE or such ?
!!!