Kotick: Get hardware below $199 for “mass market” success

Tuesday, 10th March 2009 07:37 GMT By Patrick Garratt


Activision boss Bobby Kotick’s told Reuters that global economic gloom means console-makers should get their machines below $199 to see “mass” results.

“The price on platforms today has still not gotten down to mass-market price points and I think when you’re in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system,” he said.

Kotick added that he didn’t expect such a move, presumably talking primarily about PS3.

The exec also said that further sales success could also be achieved regionally.

“We’re just scratching the surface of opportunity as a publisher in Europe. There’s a lot more that we can do,” he said.

“In China and Korea, Blizzard has had great success but Activision products have not really had any success there.”

Lots more through there.



  1. scuz

    wow..i never knew this.

    this is definitely news.


    #1 6 years ago
  2. mightyhokie

    No, no, no! Doesn’t he know that the world economy trend is to spend trillions upon trillions of dollar and raise taxes? That means the console manufactures and game publishers should RAISE their price. That way they make more profit from each unit/game (well, except that no one would by them, but the ones that did….). We should all be poor together!

    #2 6 years ago

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