Wed, Jun 11, 2008 | 07:00 BST
Episodic move away from “hard goods” desirable, says Zelnick
Speaking at the Piper Jaffray consumer conference in New York yesterday, Take-Two boss Strauss Zelnick admitted that the company is actively pursuing interests in episodic content, saying the model takes a lot of the risk out of retail.
“If we can get a good model for episodic content for high quality titles, that should be a pretty profitable business because there are no hard goods associated with it,” he said.
The company head also talked about micro-transactions at the event, saying that allowing players to “change the way characters look, [add] weapons, cars and the like” is a valid way forward and that he has an aim at the moment to “turn packaged goods partially into a subscription business, and drive some of the volatility out.”