Thu, Apr 03, 2008 | 07:08 BST
Pachter: Wii Fit can sell up to 4 million this year in US
Wedbush Morgan’s Michael Pachter reckons Wii Fit could sell up to 4 million units in America this year alone if Nintendo treats it properly.
“Wii Fit will sell 3 million to 4 million in the US if they market aggressively,” he told the New York Post.
Pachter also reckoned that Nintendo of America may spend up to $40 million marketing Wii Fit, eclipsing ad campaigns for other big hitters like Halo 3, with it’s $10 million launch budget.
Wii Fit launches on May 19 in America and April 25 in Europe.
6 comments
#1
morriss
02/04/08, 6:31 am
How dare he talk to anyone but us! Damn you Michael!!
Still, Wii Fit looks great. If I can get the missus on board (gettit?!) I’ll be laughing.
#2
patlike
02/04/08, 6:35 am
I’m not sure I want to spend £70 on it. I do want one, though.
#3
Tonka
02/04/08, 6:39 am
I’m not sure they have the production capacity to sell 4 million in the US. At the current rate there will be 2 million more copies sold in Japan and then we have Europe to factor in.
With early Japanese sales figures suggesting production at 150 000 units/week that gives us 5,7million to be produced for the rest of the year.
They have been stashing units for the EU/US release though and the could ramp up production to meet demand.
Yeah right…
#4
AMG
02/04/08, 10:07 am
I’m depressed by my podgy frame as it is, I don’t need some cute Mii telling me I’m a fat cunt.
I can just stare blank-eyed into the TV screen and weep at my tubby reflection for that.
#5
Blerk
02/04/08, 10:29 am
The Wii balance board! Destined to replace the Alphacom 32 printer and the “unlabelled plug-in box for an unspecified 8-bit computer” as the “what the hell was that ever used for?” item of choice at the car boot sales of the future!
#6
Tonka
02/04/08, 11:43 am
One advantage the Steel Battalion controller has is that it sure looks the part.