Cevat Yerli believes so strongly in the future of free-to-play that he's bet his entire company on it, but that doesn't mean we've seen the end of story-driven, single-player Crytek games.
The Guardian asked Yerli how a traditional single-player experience could work as a freemium offering.
"We'll figure out how to make a game like Crysis 3 work," he replied.
"If the proposition is, the gamer gets the games for free, well, that's better for the gamer. And what's best for the gamer is best for the industry."
The executive said going free-to-play will cut out a lot of hassle on the end user's side.
"Customers have to put up with all this crap right now, legal notices, copyright protection. The best way to get rid of all that is go free," he said.
"The gamers get what they want - free access - and if your game is good enough you can hook them in, whether that's a single-player game, or multiplayer, or co-op, or an RPG, an RTS, or Fifa, or whatever, it really doesn't matter.
"For every game you can find a solution. For every single one of them. It's a creative challenge, nothing else."
Crytek has launched a free-to-play social platform calle GFace; Warface is the flagship title.