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Sony sees easing of PS3 price pressure

Scott Steinberg, vice president of product marketing for Sony Computer Entertainment America, has said that increased sales of PS3 have taken pressure off the firm to cut the price of the console.

"We're seeing that the hard-core gamer is not afraid to throw another $100 at the PlayStation 3 because the value proposition is so rich," Steinberg told Reuters in an interview, speaking on the fact that US consumers are buying "as many $500 models as $400 models".

"We're still in the phase of studying what this means for the potential roadmap for the year," Steinberg said.

Asked if that meant the pricing pressure posited by many analysts had not materialized, Steinberg said. "It's leading us to think so."

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