If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Shane Kim explains 360 push into casual space

Xbox boss Shane Kim's explained the focus of last night's E3 Microsoft conference, saying the firm's aim is to attract non-core users with 360.

"It’s fair to say that we still have a lot of work to do to extend our appeal into the non-hardcore space, but our aspiration is absolutely to attract those people," he said, writing on Edge-Online.

"That’s why we spent the majority of our briefing on service features and on content that will appeal to a broader audience."

More through the link.

About the Author
Patrick Garratt avatar

Patrick Garratt

Contributor

Black Friday Sale: save 25% off a yearly subscription!

Your support helps keep VG247 a kick-ass, no BS destination for discussion of the biggest topics in video games. Join today to unlock:

  • Ad-free browsing
  • Monthly Letter from Editor Tom Orry
  • Commenting Flair
  • Merch Discounts
See more information
Comments
VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch