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Heavy price-cutting on US Blu-ray movies as news of HD-DVD back-out spreads

While Toshiba is yet to make a formal announcement on the state of its beleaguered HD-DVD format - following weekend reports that the company is to cancel the disc brand completely - US retailers are already slashing Blu-ray disc prices and some have dropped HD-DVD from their President's Day advertising.

According to this, Circuit City has dropped up to $10 off Blu-ray discs, and is carrying "Step into Hi-Def with Blu-ray" ads with no mention of HD-DVD at all.

Best Buy has now dropped some Blu-ray titles as low as $14.99.

"We still sell HD-DVD's but we are telling customers that Blu-ray won," a New York Best Buy sales assistant told Reuters.

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