And here it is. It's being edited by not-a-freelancer-any-more Oli Welsh, and looks pretty much up to the job, if we're being honest.
"MMOs are different," said Welsh. "They work in a different way, you play them in a different way - and you pay for them in a different way. We at Eurogamer believe that our coverage of them should be different too, hence this new MMO channel."
As far as we're concerned, the word "massive" should only ever be associated with drum and bass, but we're clearly in a minority. Have a look, online fans.