Byron's awareness campaign cost could be foisted onto games industry

Oh dear. This isn't going to go down too well. According to this, the cost of making parents more aware about videogaming - as recommended in this morning's Byron Report - could well be paid for by the games industry itself.

"I have talked to industry about how they can enable public information campaigns to be funded," said Tanya Byron, speaking at a launch event for her report this morning. "I haven't spoken to industry since the publication of this report, I need to go back and do that again, but this is an industry that clearly wants people to understand there are brilliant games for kids, that they want kids playing, and that adult games are for adults... How the industry takes that forward is a matter for discussion."

Genius. No tax breaks, greater restriction and yes, people need to know what's good for the public but no, the government won't stick its hand in its pocket. Pathetic. How much more bust do you want British games firms to go, Brown?