Xbox One has now sold 1 million units in the UK, according to a report on MCV.
The consoles has also outsold its competitor, PlayStation 4, for the last three weeks retailers in the region told the site.
Earlier this month, Microsoft announced it had shipped 10 million units worldwide of Xbox One.
Sales, in the US at least, should surge soon due to Black Friday deals, and the the $50 price cut as a holiday promotion through January 3, in North America should help as well.
In the US, PS4 has outsold Xbox One for ten consecutive months, per NPD figures.