Nintendo investor writes letter to Iwata, urges him to try in-app purchasing on mobile

By Dave Cook
27 February 2014 10:19 GMT

Nintendo isn’t keen on the mobile space, that much is abundantly clear, but one company investor has spoken out regarding a way the firm could reap great rewards in that space using in-app purchasing.


“Just think of paying 99 cents just to get Mario to jump a little higher,” hedge fund manager Seth Fischer said in a letter to Nintendo president Satoru Iwata, showing a worrying misunderstanding of the concept of value.

“We believe Nintendo can create very profitable games based on in-game revenue models with the right development team,” he went on. “The same people who spent hours playing Super Mario, Donkey Kong, and Legend of Zelda as children are now a demographic whose engagement on the smartphone is valued by the market at well over $100 billion.”

What’s next, paying real money for bonus Rupees, or different coloured armour for Samus?

While Nintendo is trying free-to-play with Steel Diver: Sub Wars, it’s staying clear of the mobile space, a move some people believe is hurting the firm.

But what do you think readers?

Via Wall Street Journal & Nintendo Life.

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