Microsoft’s Lift London studio working on four F2P projects

By Dave Cook, Tuesday, 9 July 2013 10:47 GMT

Microsoft’s Lift London studio has confirmed it is working on four free-to-play projects that use connected devices and cloud features.

Based in Soho, the 43-strong studio is one of the newest members in Microsoft’s stable of partners. It is currently working with indie team Dlala to bring a project to market, much like an incubator scheme. It is now looking for partners for its next release.

Speaking at the Develop conference going on in Brighton right now, studio boss Lee Schuneman told attendees that Lift’s projects are “100 per cent first-party digital business working on tablet, mobile and connected platforms”.

Schuneman added that each game is viewed as a service with each of these four projects, and that the team wants to take characters in mobile games to the “next level”. He added, “We’re working across all Microsoft platforms, powered by the cloud, delivered to the connected audience.”

“We should look to rethink what triple-A stands for,” he continued. “Triple-A is not about team size or budget or what device it’s on. Triple-A could mean addressable audience times ambition. It’s about quality and audience scale. Clash of Clans is triple-A. Halo is triple-A. And a 21st century service is about how you represent your audience and generate content that’s culturally relevant.”

Thanks Eurogamer.

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